If you would like to make a complaint to the Portman Group, complete our simple online form.

Marketing Complaint Sponsorship Complaint


The marketing and sponsorship of alcohol products is self-regulated by an industry appointed body – the Portman Group – to ensure that products are marketed and promoted in line with its Codes of Practice. The rules are transparent and available here. They were created in consultation with public health charities, Government, and industry.

Complaints are considered by an Independent Complaints Panel (ICP). They determine whether an informal or formal Panel investigation is used to consider complaints. Its decisions are transparent and published for the industry to respond and reflect in marketing and packaging decisions. Effective sanctions are in place to ensure that decisions made by the Independent Complaints Panel are enforced.

Please note – Our office is closed from 23 December – 1 January. Any complaints received in this time will be responded to in the New Year.

Complaints Process

Further Reading