Commenting on the publication by the Department of Health and Social Care of updated guidance around low-alcohol descriptor use.

John Timothy Portman Group Chief Executive, said:

“This is a real missed opportunity to improve clarity for consumers by getting rid of outdated and confusing descriptors and making it easier to identify drinks in the low and no market.

“These products have an important role to play in helping people to moderate their drinking. Failure to simplify descriptors or bring the UK into line with the rest of Europe risks undermining the investment that producers are making into the development of new and exciting low and no products.”