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25 Years of the Code

 

The Code of Practice for the Naming, Packaging and Promotion of Alcoholic Drinks was first published in 1996. This year we celebrate 25th anniversary of the Code. The Code seeks to ensure that alcohol is promoted in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable. The Code has helped create an industry that works effectively within the context of a self-regulatory model, while encouraging design, innovation and creativity. This has been done in a cost-effective, responsive and effective way.

  • Cost-effectively – the 12 leading members of the industry are currently funding the model for all to be protected at no cost to the public purse;
  • Responsively – there have been 6 updates to the Code over 25 years responding to changes in public attitudes and expanding its reach; all without recourse to Government or Parliamentary time;
  • Effectively – over 160 products have been amended or removed from the market. Many hundreds more have been helped to adhere to the Code before appearing on shelves through the support of the Advisory Service.

Each month we will be releasing a blog from the regulatory team, providing more insight, advice and transparency to the process – find them here.

We are also looking back on 25 decisions over 25 years via Twitter.