Response to Cardiff University study on the price of food influencing alcohol sales

Matt Lambert, CEO of the Portman Group, the social responsibility and regulatory body for alcohol in the UK, commented:

“This study shows us what we already know, that UK consumers are price-conscious, and spend to a budget when buying their shopping. This should not be used by the authors as a basis to advocate extreme measures which punish the moderate majority of UK drinkers, especially less well-off consumers, at a time when the UK overall is drinking less and many alcohol harms are falling. We believe that targeted measures which help those who drink to harmful levels are a more effective solution.”