Response to Imperial College London study on impact of alcohol on brain, heart and liver

Matt Lambert, CEO of the Portman Group, the social responsibility and regulatory body for alcohol in the UK, commented:

“The UK Chief Medical Officers’ low-risk drinking guidelines were reviewed recently and the UK’s are some of the most stringent in the world. The moderate majority of UK drinkers consume alcohol below these guidelines. Based on the wealth of existing high-quality evidence, moderate drinking represents a low risk level.”

“It is important that risk is assessed fairly and considered in perspective. Exaggerating risk does nothing to encourage consumers to take a balanced approach to drinking and may prompt people to ignore any advice at all.”