Matt Lambert, CEO of the Portman Group – the alcohol social responsibility body and marketing regulator said:

“Today’s figures continue the highly welcome long-term trend for falling alcohol related accidents and casualties on the road. However, each death is a tragedy and we remain cautious about over-emphasising the lowest overall figures on record given the impact of COVID-19 in 2020 resulting in fewer journeys by car.

“We are supportive of the THINK! campaign by DfT and we are also pleased to see the investment by the sector in campaigns to discourage drink driving as well as Drinkaware’s work. Equally there has been huge innovation in developing high quality no alcohol alternatives that support designated drivers in their choice not to drink while still enjoying a night out. Our recent study commissioned by YouGov found that the most popular reason for consumers to try low and no alcohol is ‘being able to drive home from social events’ which should continue to help people stay within the limits in the future.”

Source: Portman Group Research, January 2022, Consumer Views on Low and No Alcohol products 2021