ALCOHOL MARKETING & SPONSORSHIP
CODES OF PRACTICE
The Portman Group operates the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks and the Code of Practice on Alcohol Sponsorship to ensure that alcohol is marketed in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable.
The Codes apply to all alcohol marketing (including naming, packaging, sponsorship, point-of-sale and brand merchandising) which is primarily UK targeted and not already subject to regulation by the ASA or Ofcom.
Both Codes are regularly reviewed and publicly consulted upon. Our most recent Code on the Naming, Packaging and Promotion was published on 4 March 2019 and the Code of Practice on Alcohol Sponsorship was published in 2014.
The Code is supported throughout the industry. There are over 130 Code signatories including producers, importers, wholesalers, retailers and trade associations.
Over our 30 years we have produced regular reports on our Code. These reports cover the regulatory activity undertaken by Portman Group
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