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CODES OF PRACTICE

The Portman Group operates the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks and the Code of Practice on Alcohol Sponsorship.

Naming, Packaging and Promotion Code of Practice

Sponsorship Code of Practice

NPP Code Video 

Sponsorship Code Video

The Codes ensure that alcohol is marketed in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable.

The Codes apply to all alcohol marketing, including naming, packaging, sponsorship, point-of-sale and brand merchandising which is primarily UK targeted and not already subject to regulation by the ASA or Ofcom.

The Code of Practice for Alcohol Sponsorship was launched in 2014 and the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks, now in its sixth edition, was updated in 2019. This was an important revision and saw significant changes to the rules. It was updated in response to changes in society and reviewed as to whether the rules were still working as intended. The update introduced a new principle to protect the vulnerable and a rule on serious or widespread offence. Other rule changes included the requirement that marketing cannot suggest any association with illegal behaviour and that marketing cannot imply that alcohol can change mood or behaviour. The publication of the new Code was supported with updated guidance, including new guidance on immoderate consumption.

In compiling the sixth edition of the Code, the Portman Group consulted extensively with the public health community, Government, and members of the sector. Read the consultation document and 31 responses here.

Further Reading

A Tetra Pak carton that says VK Squashka in bold writing and surrounded by red, pink and green colours.

15 May 2026

Rulings + Decisions

VK Squashka Cherries & Berries
A tetra pack in purple, green and red that reads VK Squashka

15 May 2026

Rulings + Decisions

VK Squashka Apple & Blackcurrant
A Tetra Pak carton that says VK Squashka in bold writing and surrounded by yellow, green and orange colours.

15 May 2026

Rulings + Decisions

VK Squashka Orange & Pineapple
The back and front of a bottle filled with an orange liquid

13 May 2026

Rulings + Decisions

Cactus Jack’s Twisted Strawberry and Lime
Front and back label of a bottle of red liquid

13 May 2026

Rulings + Decisions

Cactus Jack’s Fruit Salad Frenzy
The front and back label of a glass bottle filled with blue liquid

13 May 2026

Rulings + Decisions

Cactus Jack’s Electric Blue Raspberry
Glass bottle filled with bright red liquid

13 May 2026

Rulings + Decisions

Cactus Jack’s Red Cherry Rebel
Glass bottle filled with green liquid

13 May 2026

Rulings + Decisions

Cactus Jack’s Wicked Green Apple
The front and back of a bottle of alcohol, a dark, cola coloured liquid.

13 May 2026

Rulings + Decisions

Cactus Jack’s Cola Kick
a bottle of orange liquid showing the front and back label.

13 May 2026

Rulings + Decisions

Cactus Jack’s Peach Pucker
A clear plastic bottle with blue lid, with a dark pink liquid inside with a label on the front with a large mouth and the words Sip N Drip in a dripping font.

14 January 2026

Rulings + Decisions

Sip N Drip Bubble Yum
Can of beer, a silver can with a colourful drawing of an apartment block with faces and legs coming out of the sides in blues and reds.

22 October 2025

Rulings + Decisions

House Party IPA
A black can of beer with O.J in large font and an image of a man bulging his arm muscles. The words 'strong', 8.5% in very large, bold white font.

22 September 2025

Rulings + Decisions

O.J Premium Strong Beer

4 September 2025

Rulings + Decisions

The Reprobates Sparkling Wine
A label on a bottle of red wine, with a Doberman dog in a hoodie, the design is dark and moody.

4 September 2025

Rulings + Decisions

The Reprobates Californian Red
A black can of alcoholic lemonade with yellow writing saying Hooch and an image of a smiling, humanoid lemon.

3 September 2025

Rulings + Decisions

Hooch Lemon 1995 Limited Edition Can  
A can with a purple background, pictures of sliced passion fruit across the top and bottom of the can and pairs of legs and toes across the middle of the can.

21 August 2025

Rulings + Decisions

Passion Tang Sour Ale
A four pack of 330ml bottles, in cardboard outer pack. The colours aare black and yellow and there are small, line drawings of people doing sporting activities on the outer packaging.

19 August 2025

Rulings + Decisions

Skinny Lager 4 Pack 330ml bottles
A can with a blue and yellow background and label with lemons, grapefruit and pineapples and the word Radler across the middle.

13 August 2025

Rulings + Decisions

Radler Lemon, Grapefruit & Pineapple Beer
A glass bottle, filled with an amber liquid, the bottle has no label on it other than a sticker with abstract shapes on.

11 August 2025

Rulings + Decisions

Tiramisu Rum Liqueur
A bottle of white white with an orange label with the words Fuzzy Duck 2024 Chardonnay and a large yellow rubber duck image.

10 July 2025

Rulings + Decisions

Fuzzy Duck Chardonnay
A can of beer with a pink label with two cartoon style dogs, doodle and sketches and the words Northern Monk and Amy Hastings.

10 July 2025

Rulings + Decisions

Northern Monk Amy Hastings DDH Hazy IPA
a four pack of beer cans covered in brightly coloured rainbow laces pattern.

9 July 2025

Rulings + Decisions

Rainbow Sherbet Sour
A glass bottle filled with pink, shimmering liquid, a black label on the front with flowers and unicorns with the words 'Mystical Unicorn'.

9 July 2025

Rulings + Decisions

Mystical Unicorn Gin Liqueur
A can with a pink background, green slime design and lots of small rockets, the words Lupuloid is on an orange background at the bottom of the can.

2 July 2025

Rulings + Decisions

Lupuloid
A blue can with a yellow box with the name Lucky Break in purple, a Japanese style maneki-neko cat is sitting and waving its left paw.

2 July 2025

Rulings + Decisions

Lucky Break
A bottle of bright blue drink, with a label with the words 'burst' in large font, and raspberries floating around.

2 July 2025

Rulings + Decisions

Burst Blue Raspberry
A 330ml can of beer, the design is a black label with abstract green shapes floating around the label.

1 July 2025

Rulings + Decisions

Heli Imperial Gose
A bottle of red wine with a white label with the image of a skeleton sitting on top of the world, staring out to space and the word 'Chronic Cellars Space Doubt' written above it.

30 June 2025

Rulings + Decisions

Chronic Cellars Zinfandel
An image that shows the front label of a bottle of sherry, the label shows a sepia style drawing of a woman sitting on the mast of a boat, she is wearing an old fashioned sailor outfit.

19 June 2025

Rulings + Decisions

Oloroso Encontrado
An image of a bottle of white wine, with the label showing a humanoid dog character, knwwling down with a glass of drink in both hands.

19 June 2025

Rulings + Decisions

Chin Chin Vinho Verde

19 June 2025

Rulings + Decisions

Violet Beauregard Malbec
box and bottle together

21 February 2025

Rulings + Decisions

Glenmorangie A Tale of Ice Cream
pic front

20 February 2025

Rulings + Decisions

Blackeye London Dry Gin
Jinro Soju picture to use

7 February 2025

Rulings + Decisions

Jinro Soju Promotional Activity
Bubblegum front

24 January 2025

Rulings + Decisions

Taurus Bubble Gum Cider
Lemn Sherbert front

24 January 2025

Rulings + Decisions

Taurus Lemon Sherbet Cider
Strawberry Laces front

24 January 2025

Rulings + Decisions

Taurus Strawberry Laces Cider
stan pump clip

15 January 2025

Rulings + Decisions

Stan IPA Tap Handle and Pump Clip
Swallows Rest image

22 November 2024

Rulings + Decisions

Swallows Rest Apple Cider
Tank slapper image

22 November 2024

Rulings + Decisions

Tank Slapper Apple Cider
Moustache Mango image

22 November 2024

Rulings + Decisions

Moustache Mango
Shaky Todd image

22 November 2024

Rulings + Decisions

Shaky Todd Cider
Screenshot 2024 11 06 093710

6 November 2024

Rulings + Decisions

Jam Shed point-of-sale material display
Front scaled

18 September 2024

Rulings + Decisions

Hello Kitty Pinot Noir
Beak SURPS 8 DIPA

17 April 2024

Rulings + Decisions

SURPS DIPA
Beak CREEKS Bright IPA

17 April 2024

Rulings + Decisions

CREEKS BRIGHT IPA
Beak COLUMNS IPA

17 April 2024

Rulings + Decisions

COLUMNS IPA
Beak ILLU 6.5 IPA

17 April 2024

Rulings + Decisions

ILLU IPA
Beak NONIC DIPA

17 April 2024

Rulings + Decisions

NONIC DIPA
Beaks AND THE RED LEVIATHAN SOUR ALE

17 April 2024

Rulings + Decisions

THE RED LEVIATHAN SOUR ALE
Beak Gift Pack

17 April 2024

Rulings + Decisions

BEAK GIFT PACK
Beak Friends DIPA

17 April 2024

Rulings + Decisions

FRENDS DIPA
Beak DEST PILS

17 April 2024

Rulings + Decisions

DÉŠŤ CZECH PILS
beak HUM

17 April 2024

Rulings + Decisions

HUM PALE
Screenshot 2024 04 11 100559

11 April 2024

Rulings + Decisions

Twickenham Brewery ‘Naked Ladies’ Pump Clip
Screenshot 2024 01 26 084530

26 January 2024

Rulings + Decisions

Yonder ‘Pink Lemonade’
Screenshot 2024 01 19 113928

19 January 2024

Rulings + Decisions

ASAHI SUPER DRY BEER
Screenshot 2024 01 15 091812

15 January 2024

Rulings + Decisions

Wolfie’s Whisky
Screenshot 2024 01 12 152344

12 January 2024

Rulings + Decisions

BrewDog ‘Wingman’ beer
PG Gift Pack 2 scaled

18 December 2023

Rulings + Decisions

Pirate’s Grog Love Potion No.9 Gift Pack and Love Potion No.9 Spiced Rum
hot cross bun scaled

22 November 2023

Rulings + Decisions

Wasted Hot Cross Bun Pale Ale
rocket lolly scaled

22 November 2023

Rulings + Decisions

Rocket Lolly IPA
Product images 37

21 September 2023

Rulings + Decisions

Tiny Fast
Product images 38

21 September 2023

Rulings + Decisions

PRIMED
Product images 36

21 September 2023

Rulings + Decisions

Monstar
Product images 35

21 September 2023

Rulings + Decisions

Hwyl
Product images 31

1 September 2023

Rulings + Decisions

Carbon Crush
Product images 33

24 August 2023

Rulings + Decisions

AU Vodka Gold Gang Money Gun
Product images 32

11 August 2023

Rulings + Decisions

YES Gin
CN

13 July 2023

Rulings + Decisions

Cosa Nostra Scotch Whisky
Product images 27

30 June 2023

Rulings + Decisions

Au Vodka GOAT
Product images 26

30 June 2023

Rulings + Decisions

AU Vodka Bubblegum
Product images 24

5 May 2023

Rulings + Decisions

Four Loko Blue; Four Loko Fruit Punch; Four Loko Gold; Four Loko Sour Apple
Product images 23

27 April 2023

Rulings + Decisions

Engine Organic Gin
Product images 22

25 April 2023

Rulings + Decisions

King William Fortified Wine
Product images 21

21 April 2023

Rulings + Decisions

Unshaven Maiden Cider
Front Venom BRIGHT

5 January 2023

Rulings + Decisions

Dragon Soop Venom
Product images 15

21 December 2022

Rulings + Decisions

BuzzBallz Choc Tease, BuzzBallz Strawberry ‘Rita, BuzzBallz
Product images 14

19 December 2022

Rulings + Decisions

Piggin’ Drunk Ale
Product images 14

16 November 2022

Rulings + Decisions

Prescription Gin
Product images 9

27 September 2022

Rulings + Decisions

Dragon Soop Dark Fruit Punch; Dragon Soop Blue Raspberry; Dragon Soop Mango Pink Lemonade; Dragon Soop Passion Fruit & Orange; Dragon Soop Peach & Raspberry; Dragon Soop Red Kola; Dragon Soop Rhubarb & Custard; Dragon Soop Sour Apple; Dragon Soop Tropical Fruit Punch; Dragon Soop Apple & Blackcurrant
Product images 10

27 September 2022

Rulings + Decisions

Dragon Soop Wicked Watermelon
Product images 6

19 July 2022

Rulings + Decisions

Dead Man’s Fingers Super Spiced Rum
Product images 5

19 July 2022

Rulings + Decisions

Dead Man’s Fingers Tequila Reposado
104

4 July 2022

Rulings + Decisions

Mango and Black Pepper Gin
106

4 July 2022

Rulings + Decisions

Spiced Sugar Plum Light Up Snow Globe Gin Liqueur
105

4 July 2022

Rulings + Decisions

Clementine Light Up Snow Globe Gin Liqueur
Product images 4

1 July 2022

Rulings + Decisions

Jatt Life Original Vodka
Product images 4

1 July 2022

Rulings + Decisions

Jatt Life Sponsorship of The Cannon Run
Product images 4

12 May 2022

Rulings + Decisions

Realm of the Unicorn Premium Gin Liqueur
Product images

12 May 2022

Rulings + Decisions

Flagingo Electric Blue and Scottish Raspberry Gin Liqueur
Babe

20 December 2021

Rulings + Decisions

Babe White With Bubbles and Babe Rose With Bubbles
Product images

12 November 2021

Rulings + Decisions

Side Eyes
Product images 1

11 November 2021

Rulings + Decisions

Fok Hing Gin
Product images 2

29 September 2021

Rulings + Decisions

Bump n’Grind
Product images 3

29 September 2021

Rulings + Decisions

Cali Pale
Product images 5

29 September 2021

Rulings + Decisions

Cherry Bomb
Copy of Twitter comment template 5

29 September 2021

Rulings + Decisions

Clwb Tropica
Clwb Tropica 4 pack

29 September 2021

Rulings + Decisions

Clwb Tropica Four Pack
Product images 6

29 September 2021

Rulings + Decisions

Double 99
Product images 7

29 September 2021

Rulings + Decisions

No Capes
Product images 8

29 September 2021

Rulings + Decisions

Original Nuttah
Product images 9

1 July 2021

Rulings + Decisions

American Dream
Product images 10

10 May 2021

Rulings + Decisions

Quickie Wine
Product images 11

10 May 2021

Rulings + Decisions

Little Pomona Table Cider
Product images 12

14 April 2021

Rulings + Decisions

Blossom Hill Spritz
Product images 13

14 April 2021

Rulings + Decisions

Loose Juice
Colorado high image scaled

20 January 2021

Rulings + Decisions

Colorado High
OT flat lay artwork

8 October 2020

Rulings + Decisions

Orchard Thieves
Product images 14

16 September 2020

Rulings + Decisions

Buoyancy Aid
Product images 15

16 September 2020

Rulings + Decisions

Frosty Jack’s
Product images

3 July 2020

Rulings + Decisions

Karpackie 9%
Product images 1

3 March 2020

Rulings + Decisions

Keller Pils
Product images 2

3 March 2020

Rulings + Decisions

Running with Sceptres
Product images 17

3 March 2020

Rulings + Decisions

Oranjeboom 8.5%
Product images 16

3 March 2020

Rulings + Decisions

Lawless
Product images 17

12 December 2019

Rulings + Decisions

Delirium
Product images 18

12 December 2019

Rulings + Decisions

Ménage à Trois Midnight
Product images 19

12 December 2019

Rulings + Decisions

Taras Boulba
Product images 20

14 November 2019

Rulings + Decisions

Lucky Buddha
Product images 21

14 November 2019

Rulings + Decisions

Juicebox
Product images 22

14 November 2019

Rulings + Decisions

Birra Moretti Grani Antichi
Product images 23

14 November 2019

Rulings + Decisions

Leffe Brune Abbey
Product images 24

24 October 2019

Rulings + Decisions

SKINNYBRANDS PREMIUM LAGER
Product images 25

24 October 2019

Rulings + Decisions

Cwtch 330ml
Product images 26

24 October 2019

Rulings + Decisions

THRILLSEEKER (330ml can)
Product images 27

5 September 2019

Rulings + Decisions

Show Off
Product images 29

5 September 2019

Rulings + Decisions

Beavertown Brewery’s Bloody Ell
Product Image

5 September 2019

Rulings + Decisions

SUICYDER
Product images 31

18 July 2019

Rulings + Decisions

Porn Star Martini
Product images 32

18 July 2019

Rulings + Decisions

Jameson Irish Whiskey Barrelback On-Trade Promotion
Product images 33

23 May 2019

Rulings + Decisions

Sweet Little Glitter Bomb Bubble Gum Gin Liqueur, Glitter Bomb Love Heartz & Pink Vanilla Candy Floss Gin Based Liqueur
Product images 34

15 March 2019

Rulings + Decisions

Pixie Tears Gin
Product images 35

14 March 2019

Rulings + Decisions

Zymurgorium Forced Darkeside Rhubarb Gin Liqueur
Product images 36

7 March 2019

Rulings + Decisions

Unicorn Tears Raspberry Gin Liqueur
Product images 37

7 March 2019

Rulings + Decisions

Unicorn Tears Gin Liqueur
Product images 38

7 March 2019

Rulings + Decisions

Unicorn Tears Raspberry Gin Liqueur Miniature
Product images 39

7 March 2019

Rulings + Decisions

Neck Oil
Product images 40

31 January 2019

Rulings + Decisions

Flamingo Tears Pink Grapefruit Gin
Product images 41

13 December 2018

Rulings + Decisions

3 Pugs Bubblegum Gin Liqueur
Product images 42

17 October 2018

Rulings + Decisions

Cronk Y Voddy
Product images 42

17 October 2018

Rulings + Decisions

Cronk Y Voddy sponsorship of TT rider Andrew Dudgeon
Product images 43

13 September 2018

Rulings + Decisions

Slingshots
Product images 44

13 September 2018

Rulings + Decisions

Easy IPA
Product images 45

13 September 2018

Rulings + Decisions

HappyDown Sparkling Cocktails (entire range)
Product images 46

13 September 2018

Rulings + Decisions

Desperados (250ml Can)
Product images 47

13 September 2018

Rulings + Decisions

Fynoderee Manx Bumbee Vodka
Product images 48

13 September 2018

Rulings + Decisions

Disco Forklift Truck Mango Pale Ale
Product images 49

10 July 2018

Rulings + Decisions

Pink IPA
Product images 50

27 June 2018

Rulings + Decisions

Hoola Hooch
Product images 51

18 May 2018

Rulings + Decisions

SPAR ‘Everyday Wine’ Press Releases
Product images 7

11 December 2017

Rulings + Decisions

Cwtch
Product images 53

23 August 2017

Rulings + Decisions

CollaGin
Product images 54

23 August 2017

Rulings + Decisions

Mr Gladstone’s Curious Emporium Range
Product images 55

1 June 2017

Rulings + Decisions

Cactus Jack’s Schnapps (Black Jack and Fruit Salad)
Product images 56

12 April 2017

Rulings + Decisions

Old English Gin
Product images 57

12 January 2017

Rulings + Decisions

K Cider 500ml
Product images 58

12 January 2017

Rulings + Decisions

Crest Super 10% 500ml Can
Product images 59

12 January 2017

Rulings + Decisions

Oranjeboom 8.5% 500ml Can
Product images 57

8 December 2016

Rulings + Decisions

K Cider
Product images 60

18 November 2016

Rulings + Decisions

Psy.cho beer range
Product images 61

2 June 2016

Rulings + Decisions

Captain Morgan Product Range
Product images 62

2 June 2016

Rulings + Decisions

Kopparberg Frozen Fruit Cider
Product images 63

17 March 2016

Rulings + Decisions

Heineken Spectre 5% ABV 330ml bottle (primary and secondary packaging)
Product images 64

9 March 2016

Rulings + Decisions

Baileys Countertop Unit
Product images 65

14 January 2016

Rulings + Decisions

MMWAH 5 x 20ML Bottles Mixed Flavour Drinks
Product images 66

10 September 2015

Rulings + Decisions

Dragon Soop (500ml can)
Product images 67

19 March 2015

Rulings + Decisions

Diageo Bauble Cocktail Co-Promotion with Greene King
Product images 68

19 March 2015

Rulings + Decisions

Gamma Ray
Product images 69

11 December 2014

Rulings + Decisions

Willy’s Cider
Product images 70

11 December 2014

Rulings + Decisions

Skol Super 500ml can
Product images 71

11 December 2014

Rulings + Decisions

Kestrel Super Premium
Product images 72

11 December 2014

Rulings + Decisions

Carlsberg Special Brew (500ml can at 9% ABV)
Product images 73

24 July 2014

Rulings + Decisions

Pre-filled 30cl counter-top unit
Product images 74

14 June 2014

Rulings + Decisions

Cat Piss
Product images 75

14 June 2014

Rulings + Decisions

Dog Piss
Product images 76

12 June 2014

Rulings + Decisions

WKD Halloween Cocktail Cauldron
Product images 77

12 June 2014

Rulings + Decisions

Tennent’s Super (500ml can)
Product images 78

12 June 2014

Rulings + Decisions

Pernod
83

12 June 2014

Rulings + Decisions

Centenary Beer
84

12 June 2014

Rulings + Decisions

Bacardi Breezer (Watermelon and Orange)
85

12 June 2014

Rulings + Decisions

Knobhead
86

12 June 2014

Rulings + Decisions

Yellow Snow
87

12 June 2014

Rulings + Decisions

Shitfaced
88

12 June 2014

Rulings + Decisions

Puke
89

12 June 2014

Rulings + Decisions

Lazy Sod
90

12 June 2014

Rulings + Decisions

Arse Liquor
91

12 June 2014

Rulings + Decisions

Grumpy Git
92

12 June 2014

Rulings + Decisions

Dandelion & Birdshit
93

12 June 2014

Rulings + Decisions

Bullshit
94

8 April 2014

Rulings + Decisions

Dead Pony Club
95

13 March 2014

Rulings + Decisions

Mundies
96

13 March 2014

Rulings + Decisions

Leffe Blonde
97

13 March 2014

Rulings + Decisions

Guinness Original 4 x 330ml cardboard cluster pack
Untitled design 1

13 March 2014

Rulings + Decisions

Furry Ferret
98

13 March 2014

Rulings + Decisions

Red Army
99

6 February 2014

Rulings + Decisions

Four Loko
Big Cock

12 June 2013

Rulings + Decisions

Big Cock
Guinness Crisps

31 January 2013

Rulings + Decisions

Guinness branded crisps
Tesco AllProducts

6 December 2012

Rulings + Decisions

Tesco Everyday Value range
LaverstokeParkFarm ForWeb

17 September 2012

Rulings + Decisions

Laverstoke Park Farm Lager and Ale
Absolut GlassBox ForWeb

3 August 2012

Rulings + Decisions

Absolut London and branded merchandise
Dr Von Hydes Herbal Liqueur Product Image 1

21 June 2012

Rulings + Decisions

Dr Von Hyde’s Herbal Liqueur
Dark Conspiracy Product Image 1

31 May 2012

Rulings + Decisions

Dark Conspiracy
Vitesse Noir Product Image 1

3 April 2012

Rulings + Decisions

Vitesse Noir
Magnum Tonic Wine Product Image 1

7 February 2012

Rulings + Decisions

Magnum Tonic Wine
Healeys Texan style Hard Cyder Product Image 3

2 February 2012

Rulings + Decisions

Healey’s Texan-style Hard Cyder
Suck Blow Product Image 2

19 January 2012

Rulings + Decisions

Suck & Blow
CrunkJuce x3 Cans ForWeb

1 December 2011

Rulings + Decisions

Crunk
Stiffys Jaffa Cake and Stiffys Kola Kubez Product Image 1

8 November 2011

Rulings + Decisions

Stiffy’s Jaffa Cake / Stiffy’s Kola Kubez
Corona Extra promotion web

8 September 2011

Rulings + Decisions

Corona Extra ‘Win to trip to Ibiza’ promotion
Cell Drinks web

21 July 2011

Rulings + Decisions

Celldrinks
Kronenbourg 1664 Spotify Promotion Product Image 1

4 July 2011

Rulings + Decisions

Kronenbourg 1664 Spotify Promotion
Asda Premium Strong Cider Product Image 1

4 March 2011

Rulings + Decisions

Asda Premium Strong Cider
Shootaz Product Image 1

11 May 2010

Rulings + Decisions

Shootaz
Quiver Product Image 1

11 May 2010

Rulings + Decisions

Quivers
Shot In A Tube Product Image 1

11 May 2010

Rulings + Decisions

Shot In A Tube
CornishRattlerBottle ForWeb

10 December 2009

Rulings + Decisions

Cornish Rattler Cyder
Tokyo Beer Product Image 2

3 December 2009

Rulings + Decisions

Tokyo* beer
Mmwah Product Image 1

14 October 2009

Rulings + Decisions

MMWAH!
Greene King Beer Promotion Product Image 1

28 May 2009

Rulings + Decisions

Greene King Beer Promotion
Shoeyz

21 April 2009

Rulings + Decisions

Shoeyz Shots
Rampant TTs Product Image

16 April 2009

Rulings + Decisions

Rampant TT’s
yegaar001 scaled

16 March 2009

Rulings + Decisions

Yegaar
Baby Pink and Baby Blue

10 March 2009

Rulings + Decisions

Baby Blue/Baby Pink
Speedball Product Image 1

20 January 2009

Rulings + Decisions

Speedball
Skull Splitter Product Image 1

23 December 2008

Rulings + Decisions

Skull Splitter
Big Beastie Product Image 1

23 December 2008

Rulings + Decisions

Big Beastie
Punk IPA Product Image 1

23 December 2008

Rulings + Decisions

Punk IPA
RedSquareReloaded V2

5 December 2008

Rulings + Decisions

Red Square Reloaded
MonteAlban

5 December 2008

Rulings + Decisions

Monte Alban
RipTide

5 December 2008

Rulings + Decisions

Riptide
HopRocker

5 December 2008

Rulings + Decisions

Hop Rocker
ShotPak x4

12 September 2008

Rulings + Decisions

ShotPak
Hoggs OTT Ale

12 September 2008

Rulings + Decisions

O.T.T (Old Tongham Tasty)
Hogs BrewstersBundle Ale

12 September 2008

Rulings + Decisions

Hogsback – Brewsters Bundle
Dorothy Goodbodys Wholesome Stout Product Image 1

25 August 2008

Rulings + Decisions

Dorothy Goodbody’s Wholesome Stout
MegaWhite Cider

26 June 2008

Rulings + Decisions

Mega White Cider
Kestrel SuperStrength

26 June 2008

Rulings + Decisions

Kestrel Super 500ml can
Blackout Cider

26 June 2008

Rulings + Decisions

Blackout Cider
Skol SuperLager

16 May 2008

Rulings + Decisions

Skol Super 500ml
Moonshine Cider

16 May 2008

Rulings + Decisions

Moonshine White Cider
Carlsberg SpecialBrew

16 May 2008

Rulings + Decisions

Carlsberg Special Brew 500ml can
www.wkd .co .uk Product Image

28 March 2008

Rulings + Decisions

‘Mugshots’ section of WKD website
RedStarPlus

9 January 2008

Rulings + Decisions

Red Star Plus
Rodniks Cannabis Flavoured Absinthe 1

19 October 2007

Rulings + Decisions

Rodnik’s Cannabis-Flavoured Absinthe
Perigans Cannabis Flavoured Gin 1

19 October 2007

Rulings + Decisions

Perigan’s Cannabis Flavoured Gin
IGANOFF Vodka

19 October 2007

Rulings + Decisions

Iganoff Cannabis-Flavoured Vodka
Pink Elephant Front

30 July 2007

Rulings + Decisions

Pink Elephant
Image of range

13 July 2007

Rulings + Decisions

ASDA Vodka-based RTD range
Rubbel Sexy Lager Product Image 1 scaled

19 March 2007

Rulings + Decisions

Rubbel Sexy Lager
ASDA

14 February 2007

Rulings + Decisions

‘Chocolate and Cream’ Gift Pack
Teddy and Champagne Gift Box Product Image 1

1 September 2006

Rulings + Decisions

Teddy & Champagne gift box
Teddibrations

1 September 2006

Rulings + Decisions

“Teddibrations” gift box
New Born Baby

1 September 2006

Rulings + Decisions

“New Born Baby” gift basket
Lets Celebrate gift set

1 September 2006

Rulings + Decisions

“Let’s Celebrate” gift set
Congratulations New Arrival baby gift basket

1 September 2006

Rulings + Decisions

“Congratulations New Arrival” baby gift basket
Bubbly Bear gift pack

26 May 2006

Rulings + Decisions

‘Bubbly & Bear’ Gift Pack

27 February 2006

Rulings + Decisions

Make a Complaint
Funky Monkey vodka shots

20 January 2006

Rulings + Decisions

Funky Monkey Vodka Shots
Vodka Mudshake andVodka Twistee Shots condoms

19 December 2005

Rulings + Decisions

Vodka Mudshake & Vodka Twistee Shots Condoms
Zebedee Beer pump clip

24 June 2005

Rulings + Decisions

Zebedee Beer pump clip
Rocket FueL VodkaandRocket Fuel Ice

24 June 2005

Rulings + Decisions

Rocket Fuel Vodka and Rocket Fuel Ice
hot shotz.jpeg

24 June 2005

Rulings + Decisions

Hot Shotz
Dooleys

11 March 2005

Rulings + Decisions

Dooley’s
Mickey Finn Spiked Appleand Moonshine Schnapps

25 February 2005

Rulings + Decisions

Mickey Finn’s Spiked Sour Apple & Moonshine Schnapps
Kalashnikov Vodka

21 January 2005

Rulings + Decisions

Kalashnikov Vodka
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26 November 2004

Rulings + Decisions

Bliss
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17 November 2004

Rulings + Decisions

Muse Cocktail Mix – Sex on the Beach
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13 October 2004

Rulings + Decisions

www.vladivar.com
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17 September 2004

Rulings + Decisions

Shooters
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17 September 2004

Rulings + Decisions

Manhattan Cocktails – X on the beach
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30 April 2004

Rulings + Decisions

Love Potion
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26 April 2004

Rulings + Decisions

Shotz
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27 February 2004

Rulings + Decisions

V
Stiffys Shots

25 February 2004

Rulings + Decisions

Stiffy’s Shots & www.stiffys.co.uk
Quickie

25 February 2004

Rulings + Decisions

Quickie
Krush2

30 January 2004

Rulings + Decisions

Krush
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21 November 2003

Rulings + Decisions

X-Plode
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21 November 2003

Rulings + Decisions

Tubz
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21 November 2003

Rulings + Decisions

Buzzpots

12 September 2003

Rulings + Decisions

Shag Lime (and variants)
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23 June 2003

Rulings + Decisions

www.wkd.co.uk
Roxxoff bottle

23 June 2003

Rulings + Decisions

Roxxoff
fcuk SPIRIT image

25 April 2003

Rulings + Decisions

fcuk Spirit
Screamers POS

17 April 2003

Rulings + Decisions

Screamers
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21 February 2003

Rulings + Decisions

Tesco Stores Ltd
Safeway logo

21 February 2003

Rulings + Decisions

Safeway Stores Ltd
Kiss Me 1a

21 February 2003

Rulings + Decisions

Kiss Me
Press release cover

21 February 2003

Rulings + Decisions

J Sainsburys plc
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17 January 2003

Rulings + Decisions

Zippers
Logan Original Hemp Vodka Product Image 1

25 October 2002

Rulings + Decisions

Logan Original Hemp Vodka
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25 October 2002

Rulings + Decisions

Hard Core
Cannabis Vodka Product Image 1

16 August 2002

Rulings + Decisions

Cannabis Vodka
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16 August 2002

Rulings + Decisions

Crack Ice
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14 June 2002

Rulings + Decisions

Archers Aqua
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26 April 2002

Rulings + Decisions

B2 Budgen Express 420
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13 March 2002

Rulings + Decisions

Dooley’s Original Toffee Liqueur
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1 March 2002

Rulings + Decisions

Sidekick
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4 September 2001

Rulings + Decisions

Bad Jelly Vodka
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10 July 2001

Rulings + Decisions

After Shock
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10 July 2001

Rulings + Decisions

Jelly Shot
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10 July 2001

Rulings + Decisions

Shag Lager
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10 July 2001

Rulings + Decisions

Jellybean Shooter
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10 March 2001

Rulings + Decisions

Red
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6 March 2001

Rulings + Decisions

Turbo White
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21 June 2000

Rulings + Decisions

Cannabis – The Beer
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21 June 2000

Rulings + Decisions

Sorted
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26 May 2000

Rulings + Decisions

Bad Jelly
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24 March 1999

Rulings + Decisions

‘Exotica’ Coconut Flavoured White Rum, Pineapple and Other Exotic Fruits
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27 January 1999

Rulings + Decisions

Asda Alcoholic Pineapple and Grapefruit
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18 December 1998

Rulings + Decisions

Source
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28 September 1998

Rulings + Decisions

Amrick
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11 May 1998

Rulings + Decisions

Dr Thirsty’s Orange Punch
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11 May 1998

Rulings + Decisions

Spoof Alcoholic Grapefruit Drink
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20 March 1998

Rulings + Decisions

Hi Fever
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20 March 1998

Rulings + Decisions

Brit Pop Alcoholic Fruit Crush
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20 March 1998

Rulings + Decisions

Dr Thirsty’s Fiji
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20 March 1998

Rulings + Decisions

Multi Vita Vino
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20 March 1998

Rulings + Decisions

“Risky Business” Caribbean Rum Punch
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6 November 1997

Rulings + Decisions

Dr Thirsty’s Beetlejuice
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6 November 1997

Rulings + Decisions

Mad Macauly’s Lemonade
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6 November 1997

Rulings + Decisions

Hoolahans
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30 September 1997

Rulings + Decisions

Aveq
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30 September 1997

Rulings + Decisions

Squeal
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30 September 1997

Rulings + Decisions

Scream’n Beaver lager
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30 September 1997

Rulings + Decisions

Metro Discount Stores
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30 September 1997

Rulings + Decisions

Jealous Lover Potions
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30 September 1997

Rulings + Decisions

Hooper’s Hooch
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18 August 1997

Rulings + Decisions

Diamond Zest
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18 August 1997

Rulings + Decisions

Bullshit Beer
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18 August 1997

Rulings + Decisions

Spiked Ice
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18 August 1997

Rulings + Decisions

Shooter – Red Hot Slammer
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18 August 1997

Rulings + Decisions

‘Lemonhead’ Alcoholic Lemon Drink and ‘Orangehead’ Alcoholic Orange Drink
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18 August 1997

Rulings + Decisions

K-inky
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16 July 1997

Rulings + Decisions

Ajouté Blended White WIne and Blackcurrant/Peach Liqueur (25cl, 12% abv)
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16 July 1997

Rulings + Decisions

Spike Original White Wine Mixed Drinks
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16 July 1997

Rulings + Decisions

Hoopers Smooch
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19 November 1996

Rulings + Decisions

Purple Passion
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19 November 1996

Rulings + Decisions

Manchester United FC Scotch Whisky
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19 November 1996

Rulings + Decisions

Mog
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19 November 1996

Rulings + Decisions

Dogs Bollocks
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19 November 1996

Rulings + Decisions

Manchester United FC Red Tribe Premium Lager
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24 October 1996

Rulings + Decisions

Snake Bite
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14 October 1996

Rulings + Decisions

TNT Liquid Dynamite
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24 September 1996

Rulings + Decisions

Piranha
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24 September 1996

Rulings + Decisions

MD 20/20
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24 September 1996

Rulings + Decisions

Heist
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24 September 1996

Rulings + Decisions

Alcola
Hooch image e1585822518785

24 September 1996

Rulings + Decisions

Hooch
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24 September 1996

Rulings + Decisions

Ravers
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24 September 1996

Rulings + Decisions

Shock
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24 September 1996

Rulings + Decisions

Two Dogs
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24 September 1996

Rulings + Decisions

Shark Bite
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24 September 1996

Rulings + Decisions

Jammin
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24 September 1996

Rulings + Decisions

Cola Lips
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24 September 1996

Rulings + Decisions

Love Byte
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24 September 1996

Rulings + Decisions

Barkers
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18 August 1996

Rulings + Decisions

Albino
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1 January 1996

Rulings + Decisions

Risky Business