The Portman Group has updated its position on non-sealed alcohol sampling activity in car parks of a licensed premises.

The update applies to sampling guidance and Code rule 3.2f, irresponsible or immoderate consumption. It explains that open container sampling of alcoholic products should not be held in a car park of a licensed premises, for example, a supermarket or pub. This is yet another measure to ensure that producers are not encouraging irresponsible consumption, including drinking alcohol before driving.

This updated guidance is the latest in a long, effective history of initiatives from government and the sector to reduce the incidence of drinking and driving, leading to a 30% decline in drink driving accidents over the past decade.

If you would like to discuss this update further, Matt Lambert, The Portman Group CEO, is available for interview. Please let me know and I can set this up. A blog detailing further information is here.