Our Mission
OUR MISSION
For thirty years, we have undertaken to encourage responsible drinking habits among consumers, while fostering a balanced understanding of alcohol-related issues and promoting targeted interventions to support and reduce the minority of drinkers who misuse alcohol.
We aim to consistently challenge the industry to deliver higher standards of best practice and fulfil the essential self-regulatory role of ensuring the responsible marketing and promotion of alcoholic products to UK consumers under our Codes of Practice.
KEY VALUES AND BELIEFS THAT UNDERPIN OUR WORK:
- The drinks industry has a legitimate and important role to play in tackling alcohol misuse
- Enlightened corporate social responsibility is good for business
- The consumption of alcohol in moderation is compatible with a healthy lifestyle
- Effective alcohol policy needs to balance legislation, self-regulation and personal responsibility
9 April 2021
Press Releases
Brits return to the pub – but it’s for pals not pints
17 February 2021
Press Releases
The Drink Sector Responds to COVID-19
26 January 2021
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Regulating Through Change 2018 – 2020
20 January 2021
Press Releases
Complaint against ‘Colorado High’, the first CBD infused product to be considered by the alcohol sector’s Independent Complaints Panel, is upheld
4 January 2021
Press Releases
Post COVID-19 = driest January on record? New research shows Brits embrace low and no like never before
3 December 2020
Press Releases
Portman Group Announces New Chief Executive
21 October 2020
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Campari UK becomes the Portman Group’s newest member
15 October 2020
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Nicola Williams is Announced as New ICP Chair
12 October 2020
Press Releases
Complaint against Heineken’s Orchard Thieves cider not upheld
23 September 2020
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New Chair Philip Rycroft shares his vision for an expanded Portman Group
16 September 2020
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Complaint against Hammerton Brewery’s Buoyancy Aid not upheld
16 September 2020
Press Releases
COMPLAINT AGAINST ASTON MANOR’S FROSTY JACK’S CIDER NOT UPHELD
15 September 2020
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Response to the Royal College of Psychiatrists’ report on lockdown drinking
14 September 2020
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Response to the AHA report on alcohol harm
8 September 2020
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Statement on the Social Market Foundation report on low and no alcohol
7 September 2020
Press Releases
Portman Group Launches Response To COVID-19 Blog Series Featuring Drinkaware and BBPA
4 September 2020
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Thatchers becomes the Portman Group’s newest member
26 August 2020
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Response to AHA audit on alcohol labelling
24 August 2020
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English lead the return to the pub, while ‘Gen-Z’ move from ‘generation sober’ to ‘generation congregate’
19 August 2020
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Shaken, not stirred – alcohol producers clear industry regulatory hurdles
3 August 2020
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Scottish alcohol industry partnership welcomes the Portman Group as a new member
3 July 2020
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Portman Group calls on drinkers to enjoy the moment, but to do so responsibly this weekend
3 July 2020
Press Releases
Complaint against Karpackie 9% upheld
5 June 2020
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New surveys show Brits drinking moderately under lockdown
3 June 2020
Press Releases
Portman Group responds to new survey on drinking during the Covid-19 lockdown
15 May 2020
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PG responds to new Drinkaware survey on lockdown drinking among furloughed workers
7 May 2020
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Portman Group urges continued moderation through the long weekend
1 May 2020
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Portman Group hails latest CGA survey showing Brits drinking same or less during lockdown
3 March 2020
Press Releases
Complaints against two Lost and Grounded products
3 March 2020
Press Releases
Complaint against Oranjeboom 8.5% Upheld
3 March 2020
Press Releases
Complaint against Purity Brewing’s ‘Lawless’ Upheld
25 February 2020
Press Releases
A new era for the Portman Group: Increased and growing membership
10 February 2020
Press Releases
Complaint against Taras Boulba Upheld
10 February 2020
Press Releases
Complaint against Ménage à Trois Midnight Upheld
23 January 2020
Press Releases
Trends for 2020: Nearly 60% of people trying lower alcohol substitutes
6 January 2020
Press Releases
COMPLAINT AGAINST FOURPURE BREWING COMPANY’S JUICEBOX UPHELD
3 January 2020
Press Releases
Complaint Against Birra Moretti Grani Antichi Not Upheld
3 January 2020
Press Releases
Complaint Against Leffe Brune Abbey Not Upheld
2 January 2020
Press Releases
Latest Portman Group-YouGov survey provides update on public’s view on how alcohol containers shape consumption
9 December 2019
Press Releases
The Portman Group celebrates ‘30 years of alcohol corporate social responsibility’
6 December 2019
Press Releases
PORTMAN GROUP RESPONSE TO RECENT COVERAGE OF THE ICP DECISION ON TINY REBEL’S CWTCH
2 December 2019
Press Releases
COMPLAINT UPHELD AGAINST OAKHAM ALE’S THRILLSEEKER
2 December 2019
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COMPLAINT UPHELD AGAINST TINY REBEL’S CWTCH
7 November 2019
Press Releases
Portman Group responds to new OECD report ‘Health at a Glance 2019’
31 October 2019
Press Releases
Sir Martin Narey to step down as Portman Group Chairman
30 October 2019
Press Releases
Complaint Against The Bearded Brewery’s Suicyder Upheld
7 October 2019
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Complaint Against Beavertown Brewery’s Bloody Ell Not Upheld
7 October 2019
Press Releases
Complaint Against Camden Town Brewery’s Show Off Lager Not Upheld
30 September 2019
Press Releases
Portman Group welcomes IARD report highlighting declining binge drinking in Europe
27 August 2019
Press Releases
Marks & Spencer Group plc’s Porn Star Martini Decision Upheld
27 August 2019
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Jameson Irish Whiskey Barrelback On-Trade Promotion Decision Upheld
13 August 2019
Press Releases
Portman Group welcomes IARD report highlighting declining underage drinking
1 August 2019
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Consumer enthusiasm shows that the low and no alcohol boom is here to stay
31 July 2019
Press Releases
The Portman Group encourages industry to include 14 unit CMO guidance on labels
23 July 2019
Press Releases
Portman Group response to new Government paper on preventative health
18 July 2019
Press Releases
Portman Group response to BMA letter to the Public Health Minister
10 July 2019
Press Releases
Sweet Little Glitter Bomb Bubble Gum Gin Liqueur, Sweet Little Glitter Bomb Love Heartz, & Sweet Little Pink Vanilla Candy Floss Gin Based Liqueur Decisions Upheld
30 June 2019
Press Releases
Portman Group Statement on latest HSCIC statistics
17 June 2019
Press Releases
Sir Martin Narey calls for better health advice and challenges all large producers to support the work of the Portman Group
16 April 2019
Press Releases
Neck Oil – Complaint Not Upheld
16 April 2019
Press Releases
Unicorn Tears Gin Liqueur, Unicorn Tears Raspberry Gin Liqueur and Unicorn Tears Raspberry Gin Liqueur Miniature
15 March 2019
Press Releases
Police Chief calls on industry and public health to build trust and work in partnership to tackle harm
14 March 2019
Press Releases
Zymurgorium Forced Darkeside Rhubarb Gin Liqueur, Flamingo Tears and Pixie Tears – Complaints Not Upheld
4 March 2019
Press Releases
Revised Code targets offensive marketing and sets immoderate consumption definition
21 February 2019
Press Releases
Portman Group responds to High Streets and Town Centres 2030 report
18 February 2019
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Partnership working key to a safer and healthier night time economy across the South West
8 February 2019
Press Releases
3 Pugs Bubblegum Gin Liqueur – Complaint Upheld
5 February 2019
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Portman Group responds to new NHS alcohol data sets
1 February 2019
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Portman Group response to ASA report on declining exposure to TV alcohol adverts
31 January 2019
Press Releases
Portman Group responds to London’s Night Time Commission report
22 January 2019
Press Releases
New research shows that 76% of people are now drinking at, or below, low risk levels
16 January 2019
Press Releases
Low and No Alcohol Boom Here To Stay
21 December 2018
Press Releases
Portman Group response to NHS Safe Space announcement
13 December 2018
Press Releases
Portman Group responds to low and no alcohol descriptors consultation outcome
4 December 2018
Press Releases
Portman Group responds to NHS health survey
22 November 2018
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The night time economy is central to regenerating town centres, say Local Alcohol Partnerships Group
20 November 2018
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Portman Group responds to low and no consultation outcome
19 November 2018
Press Releases
Targeted help needed to tackle the heaviest drinkers in the UK says alcohol watchdog
9 November 2018
Press Releases
HappyDown Cocktail – Complaint Upheld
8 November 2018
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Portman Group responds to Mayor of London’s report on the Night Time Economy
5 November 2018
Press Releases
Complaint Against Desperados Not Upheld
26 October 2018
Press Releases
Fynoderee Manx Bumbee Vodka – Complaint Not Upheld
25 October 2018
Press Releases
Partnership working crucial to creating safe and vibrant town centres in Scotland
24 October 2018
Press Releases
Disco Forklift Truck Mango Pale Ale – Complaint Upheld
17 October 2018
Press Releases
Cronk Y Voddy – Complaints Upheld Under Sponsorship and Marketing Codes
12 October 2018
Press Releases
Easy IPA – Complaint Upheld
8 October 2018
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Bars and restaurants will save the high street, say local councillors
13 September 2018
Press Releases
Slingshots – Complaint Upheld
26 July 2018
Press Releases
Local Alcohol Partnerships Group pledges its support to the Women’s Night Safety Charter
18 July 2018
Press Releases
Fall in teenage pregnancies as younger generation drink less
10 July 2018
Press Releases
BrewDog ‘Pink IPA’ – Complaint Upheld
6 July 2018
Press Releases
Yes, we are fit for purpose
3 July 2018
Press Releases
Developing a national ‘Safe Space’ framework could save public money and reduce alcohol harm
3 July 2018
Press Releases
Four new members appointed to Independent Complaints Panel for alcohol marketing
26 June 2018
Press Releases
Hoola Hooch – Complaint Not Upheld
19 June 2018
Press Releases
Partnership working vital to creating vibrant town centres and safer night time economies
14 June 2018
Press Releases
Raising a toast to a responsible World Cup
13 June 2018
Press Releases
UK alcohol watchdog annual report highlights growth in nostalgia based marketing
30 May 2018
Press Releases
We’re here to help, says Portman Group at craft beer event
24 May 2018
Press Releases
Portman Group response to World Cancer Research Fund report
21 May 2018
Press Releases
Portman Group calls for ‘clarity & consistency’ on low alcohol descriptors
18 May 2018
Press Releases
How our drinking habits have changed over four decades of royal weddings
18 May 2018
Press Releases
SPAR ‘Everyday Wine’ press releases – Complaint upheld
26 April 2018
Press Releases
Ambitious Code Review announced by UK Alcohol marketing watchdog
26 March 2018
Press Releases
Partnership working highlighted as the key to creating safe and vibrant town centres
5 March 2018
Press Releases
Fifth Review Planned for Alcohol Marketing Watchdog’s Code of Practice
1 February 2018
Press Releases
Behind the Headlines Blog: So what’s really going on with the Baby Boomers?
26 January 2018
Press Releases
Portman Group Statement on RSPH’s Report, Labelling the Point
7 January 2018
Press Releases
Portman Group response to NHS Long-Term plan and new alcohol care teams
15 December 2017
Press Releases
Portman Group statement on record low underage drinking statistics
11 December 2017
Press Releases
Cwtch – Complaint upheld
5 December 2017
Press Releases
Safe Spaces play vital role in supporting the UK’s vibrant night-time economy and reducing vulnerability
11 October 2017
Press Releases
New Portman Group report: Encouraging a thriving and diverse night-time economy
23 August 2017
Press Releases
CollaGin – Complaint Upheld For Making Thereapeutic Claims
23 August 2017
Press Releases
Mr Gladstone’s Curious Emporium – Complaint Upheld
3 August 2017
Press Releases
Portman Group statement on latest DfT drink driving statistics
1 June 2017
Press Releases
Cactus Jack’s Schnapps – Complaint Not Upheld
25 April 2017
Press Releases
Portman Group Confirms New CEO Appointment
7 April 2017
Press Releases
Two New Members Appointed To Independent Alcohol Complaints Panel
7 February 2017
Press Releases
Portman Group statement on latest ONS alcohol-related death figures
30 January 2017
Press Releases
Local Alcohol Partnerships schemes confirm support for new Local Alcohol Action Areas
12 January 2017
Press Releases
K Cider 500ml Can – Complaint Not Upheld
12 January 2017
Press Releases
Crest Super 10% 500ml Can – Complaint Not Upheld
12 January 2017
Press Releases
Oranjeboom 8.5% 500ml Can – Complaint Not Upheld
14 December 2016
Press Releases
Portman Group Statement on NHS Digital Health Survey for England 2015
2 December 2016
Press Releases
Portman Group Responds to Public Health England’s Alcohol Review
25 October 2016
Press Releases
Portman Group Statement on BMJ study of women’s alcohol consumption
24 October 2016
Press Releases
Portman Group Chief Executive, Henry Ashworth, recruited to lead IARD
25 August 2016
Press Releases
Portman Group’s Response to Chief Medical Officers’ Alcohol Guidelines
15 July 2016
Press Releases
New report showcases best practice for building safe & vibrant night time economies
13 July 2016
Press Releases
Portman Group Publishes Annual Marketing Regulation Report & New Regulation Explainer Video
2 June 2016
Press Releases
Captain Morgan – Complaint Not Upheld
2 June 2016
Press Releases
Kopparberg Frozen Fruit Cider Pack – Complaint Not Upheld
6 May 2016
Press Releases
Behind the Headlines: Alcohol-related hospital admissions
6 May 2016
Press Releases
Heineken Spectre 5% ABV 330ml Bottle (Primary and Secondary Packaging) – Complaint Not Upheld
15 April 2016
Press Releases
#LDNPARTNERS
23 March 2016
Press Releases
Nottinghamshire Praised for Tackling Alcohol-Related Crime – Improving Local High Streets
23 March 2016
Press Releases
PG welcome government strategy to tackle alcohol-related crime through industry partnerships
14 January 2016
Press Releases
MMWAH 5 x 20ml Bottles Mixed Flavour Drinks Complaint Upheld
8 January 2016
Press Releases
Portman Group Statement on New Alcohol Guidelines