
Our Mission
For thirty years, we have undertaken to encourage responsible drinking habits among consumers, while fostering a balanced understanding of alcohol-related issues and promoting targeted interventions to support and reduce the minority of drinkers who misuse alcohol.
We aim to consistently challenge the industry to deliver higher standards of best practice and fulfil the essential self-regulatory role of ensuring the responsible marketing and promotion of alcoholic products to UK consumers under our Codes of Practice.
KEY VALUES AND BELIEFS THAT UNDERPIN OUR WORK:
- The drinks industry has a legitimate and important role to play in tackling alcohol misuse
- Enlightened corporate social responsibility is good for business
- The consumption of alcohol in moderation is compatible with a healthy lifestyle
- Effective alcohol policy needs to balance legislation, self-regulation and personal responsibility

4 January 2021
Press Releases
Post COVID-19 = driest January on record? New research shows Brits embrace low and no like never before

3 December 2020
Press Releases
Portman Group Announces New Chief Executive

21 October 2020
Press Releases
Campari UK becomes the Portman Group’s newest member

15 October 2020
Press Releases
Nicola Williams is Announced as New ICP Chair

12 October 2020
Press Releases
Complaint against Heineken’s Orchard Thieves cider not upheld

23 September 2020
Press Releases
New Chair Philip Rycroft shares his vision for an expanded Portman Group

16 September 2020
Press Releases
Complaint against Hammerton Brewery’s Buoyancy Aid not upheld

16 September 2020
Press Releases
COMPLAINT AGAINST ASTON MANOR’S FROSTY JACK’S CIDER NOT UPHELD

15 September 2020
Press Releases
Response to the Royal College of Psychiatrists’ report on lockdown drinking

14 September 2020
Press Releases
Response to the AHA report on alcohol harm

8 September 2020
Press Releases
Statement on the Social Market Foundation report on low and no alcohol

7 September 2020
Press Releases
Portman Group Launches Response To COVID-19 Blog Series Featuring Drinkaware and BBPA

4 September 2020
Press Releases
Thatchers becomes the Portman Group’s newest member

26 August 2020
Press Releases
Response to AHA audit on alcohol labelling

24 August 2020
Press Releases
English lead the return to the pub, while ‘Gen-Z’ move from ‘generation sober’ to ‘generation congregate’

19 August 2020
Press Releases
Shaken, not stirred – alcohol producers clear industry regulatory hurdles

3 August 2020
Press Releases
Scottish alcohol industry partnership welcomes the Portman Group as a new member

3 July 2020
Press Releases
Portman Group calls on drinkers to enjoy the moment, but to do so responsibly this weekend

3 July 2020
Press Releases
Complaint against Karpackie 9% upheld

5 June 2020
Press Releases
New surveys show Brits drinking moderately under lockdown

3 June 2020
Press Releases
Portman Group responds to new survey on drinking during the Covid-19 lockdown

15 May 2020
Press Releases
PG responds to new Drinkaware survey on lockdown drinking among furloughed workers
7 May 2020
Press Releases
Portman Group urges continued moderation through the long weekend

1 May 2020
Press Releases
Portman Group hails latest CGA survey showing Brits drinking same or less during lockdown

3 March 2020
Press Releases
Complaints against two Lost and Grounded products

3 March 2020
Press Releases
Complaint against Oranjeboom 8.5% Upheld

3 March 2020
Press Releases
Complaint against Purity Brewing’s ‘Lawless’ Upheld

25 February 2020
Press Releases
A new era for the Portman Group: Increased and growing membership

10 February 2020
Press Releases
Complaint against Taras Boulba Upheld

10 February 2020
Press Releases
Complaint against Ménage à Trois Midnight Upheld

23 January 2020
Press Releases
Trends for 2020: Nearly 60% of people trying lower alcohol substitutes

6 January 2020
Press Releases
COMPLAINT AGAINST FOURPURE BREWING COMPANY’S JUICEBOX UPHELD

3 January 2020
Press Releases
Complaint Against Birra Moretti Grani Antichi Not Upheld

3 January 2020
Press Releases
Complaint Against Leffe Brune Abbey Not Upheld

2 January 2020
Press Releases
Latest Portman Group-YouGov survey provides update on public’s view on how alcohol containers shape consumption

9 December 2019
Press Releases
The Portman Group celebrates ‘30 years of alcohol corporate social responsibility’

6 December 2019
Press Releases
PORTMAN GROUP RESPONSE TO RECENT COVERAGE OF THE ICP DECISION ON TINY REBEL’S CWTCH

2 December 2019
Press Releases
COMPLAINT UPHELD AGAINST OAKHAM ALE’S THRILLSEEKER

2 December 2019
Press Releases
COMPLAINT UPHELD AGAINST TINY REBEL’S CWTCH

7 November 2019
Press Releases
Portman Group responds to new OECD report ‘Health at a Glance 2019’

31 October 2019
Press Releases
Sir Martin Narey to step down as Portman Group Chairman

30 October 2019
Press Releases
Complaint Against The Bearded Brewery’s Suicyder Upheld

7 October 2019
Press Releases
Complaint Against Beavertown Brewery’s Bloody Ell Not Upheld

7 October 2019
Press Releases
Complaint Against Camden Town Brewery’s Show Off Lager Not Upheld

30 September 2019
Press Releases
Portman Group welcomes IARD report highlighting declining binge drinking in Europe

27 August 2019
Press Releases
Marks & Spencer Group plc’s Porn Star Martini Decision Upheld

27 August 2019
Press Releases
Jameson Irish Whiskey Barrelback On-Trade Promotion Decision Upheld

13 August 2019
Press Releases
Portman Group welcomes IARD report highlighting declining underage drinking

1 August 2019
Press Releases
Consumer enthusiasm shows that the low and no alcohol boom is here to stay

31 July 2019
Press Releases
The Portman Group encourages industry to include 14 unit CMO guidance on labels

23 July 2019
Press Releases
Portman Group response to new Government paper on preventative health

18 July 2019
Press Releases
Portman Group response to BMA letter to the Public Health Minister

10 July 2019
Press Releases
Sweet Little Glitter Bomb Bubble Gum Gin Liqueur, Sweet Little Glitter Bomb Love Heartz, & Sweet Little Pink Vanilla Candy Floss Gin Based Liqueur Decisions Upheld

30 June 2019
Press Releases
Portman Group Statement on latest HSCIC statistics

17 June 2019
Press Releases
Sir Martin Narey calls for better health advice and challenges all large producers to support the work of the Portman Group

16 April 2019
Press Releases
Neck Oil – Complaint Not Upheld

16 April 2019
Press Releases
Unicorn Tears Gin Liqueur, Unicorn Tears Raspberry Gin Liqueur and Unicorn Tears Raspberry Gin Liqueur Miniature

15 March 2019
Press Releases
Police Chief calls on industry and public health to build trust and work in partnership to tackle harm

14 March 2019
Press Releases
Zymurgorium Forced Darkeside Rhubarb Gin Liqueur, Flamingo Tears and Pixie Tears – Complaints Not Upheld

4 March 2019
Press Releases
Revised Code targets offensive marketing and sets immoderate consumption definition

21 February 2019
Press Releases
Portman Group responds to High Streets and Town Centres 2030 report

18 February 2019
Press Releases
Partnership working key to a safer and healthier night time economy across the South West

8 February 2019
Press Releases
3 Pugs Bubblegum Gin Liqueur – Complaint Upheld

5 February 2019
Press Releases
Portman Group responds to new NHS alcohol data sets

1 February 2019
Press Releases
Portman Group response to ASA report on declining exposure to TV alcohol adverts

31 January 2019
Press Releases
Portman Group responds to London’s Night Time Commission report

22 January 2019
Press Releases
New research shows that 76% of people are now drinking at, or below, low risk levels

16 January 2019
Press Releases
Low and No Alcohol Boom Here To Stay

21 December 2018
Press Releases
Portman Group response to NHS Safe Space announcement

13 December 2018
Press Releases
Portman Group responds to low and no alcohol descriptors consultation outcome

4 December 2018
Press Releases
Portman Group responds to NHS health survey

22 November 2018
Press Releases
The night time economy is central to regenerating town centres, say Local Alcohol Partnerships Group

20 November 2018
Press Releases
Portman Group responds to low and no consultation outcome

19 November 2018
Press Releases
Targeted help needed to tackle the heaviest drinkers in the UK says alcohol watchdog

9 November 2018
Press Releases
HappyDown Cocktail – Complaint Upheld

8 November 2018
Press Releases
Portman Group responds to Mayor of London’s report on the Night Time Economy

5 November 2018
Press Releases
Complaint Against Desperados Not Upheld

26 October 2018
Press Releases
Fynoderee Manx Bumbee Vodka – Complaint Not Upheld

25 October 2018
Press Releases
Partnership working crucial to creating safe and vibrant town centres in Scotland

24 October 2018
Press Releases
Disco Forklift Truck Mango Pale Ale – Complaint Upheld

17 October 2018
Press Releases
Cronk Y Voddy – Complaints Upheld Under Sponsorship and Marketing Codes

12 October 2018
Press Releases
Easy IPA – Complaint Upheld

8 October 2018
Press Releases
Bars and restaurants will save the high street, say local councillors

13 September 2018
Press Releases
Slingshots – Complaint Upheld

26 July 2018
Press Releases
Local Alcohol Partnerships Group pledges its support to the Women’s Night Safety Charter

18 July 2018
Press Releases
Fall in teenage pregnancies as younger generation drink less

10 July 2018
Press Releases
BrewDog ‘Pink IPA’ – Complaint Upheld

6 July 2018
Press Releases
Yes, we are fit for purpose

3 July 2018
Press Releases
Developing a national ‘Safe Space’ framework could save public money and reduce alcohol harm

3 July 2018
Press Releases
Four new members appointed to Independent Complaints Panel for alcohol marketing

26 June 2018
Press Releases
Hoola Hooch – Complaint Not Upheld

19 June 2018
Press Releases
Partnership working vital to creating vibrant town centres and safer night time economies

14 June 2018
Press Releases
Raising a toast to a responsible World Cup

13 June 2018
Press Releases
UK alcohol watchdog annual report highlights growth in nostalgia based marketing

30 May 2018
Press Releases
We’re here to help, says Portman Group at craft beer event

24 May 2018
Press Releases
Portman Group response to World Cancer Research Fund report

21 May 2018
Press Releases
Portman Group calls for ‘clarity & consistency’ on low alcohol descriptors

18 May 2018
Press Releases
How our drinking habits have changed over four decades of royal weddings

18 May 2018
Press Releases
SPAR ‘Everyday Wine’ press releases – Complaint upheld

26 April 2018
Press Releases
Ambitious Code Review announced by UK Alcohol marketing watchdog

26 March 2018
Press Releases
Partnership working highlighted as the key to creating safe and vibrant town centres

5 March 2018
Press Releases
Fifth Review Planned for Alcohol Marketing Watchdog’s Code of Practice

1 February 2018
Press Releases
Behind the Headlines Blog: So what’s really going on with the Baby Boomers?

26 January 2018
Press Releases
Portman Group Statement on RSPH’s Report, Labelling the Point

7 January 2018
Press Releases
Portman Group response to NHS Long-Term plan and new alcohol care teams

15 December 2017
Press Releases
Portman Group statement on record low underage drinking statistics

11 December 2017
Press Releases
Cwtch – Complaint upheld

5 December 2017
Press Releases
Safe Spaces play vital role in supporting the UK’s vibrant night-time economy and reducing vulnerability

11 October 2017
Press Releases
New Portman Group report: Encouraging a thriving and diverse night-time economy

23 August 2017
Press Releases
CollaGin – Complaint Upheld For Making Thereapeutic Claims

23 August 2017
Press Releases
Mr Gladstone’s Curious Emporium – Complaint Upheld

3 August 2017
Press Releases
Portman Group statement on latest DfT drink driving statistics

1 June 2017
Press Releases
Cactus Jack’s Schnapps – Complaint Not Upheld

25 April 2017
Press Releases
Portman Group Confirms New CEO Appointment

7 April 2017
Press Releases
Two New Members Appointed To Independent Alcohol Complaints Panel

7 February 2017
Press Releases
Portman Group statement on latest ONS alcohol-related death figures

30 January 2017
Press Releases
Local Alcohol Partnerships schemes confirm support for new Local Alcohol Action Areas

12 January 2017
Press Releases
K Cider 500ml Can – Complaint Not Upheld

12 January 2017
Press Releases
Crest Super 10% 500ml Can – Complaint Not Upheld

12 January 2017
Press Releases
Oranjeboom 8.5% 500ml Can – Complaint Not Upheld

14 December 2016
Press Releases
Portman Group Statement on NHS Digital Health Survey for England 2015

2 December 2016
Press Releases
Portman Group Responds to Public Health England’s Alcohol Review

25 October 2016
Press Releases
Portman Group Statement on BMJ study of women’s alcohol consumption

24 October 2016
Press Releases
Portman Group Chief Executive, Henry Ashworth, recruited to lead IARD

25 August 2016
Press Releases
Portman Group’s Response to Chief Medical Officers’ Alcohol Guidelines

15 July 2016
Press Releases
New report showcases best practice for building safe & vibrant night time economies

13 July 2016
Press Releases
Portman Group Publishes Annual Marketing Regulation Report & New Regulation Explainer Video

2 June 2016
Press Releases
Captain Morgan – Complaint Not Upheld

2 June 2016
Press Releases
Kopparberg Frozen Fruit Cider Pack – Complaint Not Upheld

6 May 2016
Press Releases
Behind the Headlines: Alcohol-related hospital admissions

6 May 2016
Press Releases
Heineken Spectre 5% ABV 330ml Bottle (Primary and Secondary Packaging) – Complaint Not Upheld

15 April 2016
Press Releases
#LDNPARTNERS

23 March 2016
Press Releases
Nottinghamshire Praised for Tackling Alcohol-Related Crime – Improving Local High Streets

23 March 2016
Press Releases
PG welcome government strategy to tackle alcohol-related crime through industry partnerships

14 January 2016
Press Releases
MMWAH 5 x 20ml Bottles Mixed Flavour Drinks Complaint Upheld

8 January 2016
Press Releases
Portman Group Statement on New Alcohol Guidelines