In response to Australian National University’s study on alcohol-related A&E admissions, Matt Lambert, CEO of the Portman Group – the alcohol social responsibility body and marketing regulator said:

“We share the concerns this study raises, namely that those drinking at the heaviest and most harmful levels are not getting the targeted support and help they need.

“When these individuals visit hospitals it too often does not solve the wider, complex and long-term causes and effects of high harm drinking.

“Instead, and as we have long called for, this cohort requires tailored medical and social support, as demonstrated by the ‘assertive outreach’ model for more joined up care across services, which trials have shown to be effective.”