Commenting on the publication of the AHA Commission on Alcohol Harm report, Portman Group Chief Executive John Timothy said:

“There is little evidence to support the need for the radical measures the AHA would like to see. The UK is on an evolving journey in its relationship with alcohol and has made major strides over the past 20 years. Almost 4 in 5 UK adults either choose not to drink or stay within the CMOs’ low risk guidelines. Underage drinking is also on a consistent downward trend and almost all measures of alcohol-related harm are in decline.

“The small minority of people that persistently misuse alcohol need targeted support to break the damaging cycle of dependency. That is a difficult but important task that has the industry’s full support. But it cannot be used to justify a tranche of new measures that would disproportionately penalise ordinary men and women who enjoy a drink and do so responsibly.”

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