In reply to the Alcohol marketing frequency analysis carried out during the 2020 Six Nations Championship 

Matt Lambert, CEO of the Portman Group – the alcohol social responsibility body and marketing regulator said:

“The alcohol industry takes a responsible approach to sponsorship, regulated by the Portman Group Sponsorship Code. It ensures that children are protected from alcohol marketing at sports, music and cultural events and that marketing is appropriate. This is an approach that we know works, with many producers using their brands to showcase responsibility messages at major events.

Socially responsible sponsorship is needed more than ever before as sport and culture seek to recover from the financial challenges of COVID-19. Bans would be disproportionate and cut the funding that is so critical to grassroots sports and events for no tangible effect on public health.”

Read the report here.