“Although the CMOs have provided much needed clarity that responsible drinking carries a level of risk no greater than other day-to-day activities, it is regrettable that the guidelines still include a reference to the Guidelines Development Group’s view that there is no safe level of drinking. This message has been consistently advocated by Guidelines Development Group members with widely-reported temperance interests and ignores international and domestic evidence. Placed alongside low risk guidelines it will render the CMOs’ advice confusing and contradictory for consumers.”

Henry Ashworth

Chief Executive, Portman Group