On Elaine Hindal stepping down as Drinkaware Chief Executive

Matt Lambert, CEO of the Portman Group – the alcohol social responsibility body and marketing regulator said:

“We are very sorry to see Elaine Hindal step down as Chief Executive of Drinkaware and applaud her tireless efforts over the last decade to promote responsible drinking and tackle alcohol harm. The progress in moderate drinking trends and falls in binge drinking and drink driving can in part be linked to successful campaigns implemented under her leadership, as well as helping give consumers the tools to make informed decisions about their own drinking. We wish her every success in the future.”