We work with international partners to ensure that the voice of responsible producers is heard and to actively work to help inform consumers and tackle alcohol misuse across the globe. We are members of the International Alliance for Responsible Drinking, a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. Recent research includes exploring the success of partnerships between the public and private sector, as well as providing an international perspective of alcohol consumption during COVID-19 lockdowns across the world. They have also coordinated international action on tackling underage drinking, including through enhanced best practice on labelling, ensuring the responsible sale and delivery of alcohol online, and measures to prevent marketing to minors on social media platforms.

We also continue to foster a close working relationship with our partner organisations in Europe, including: the Brewers of Europe, spiritsEurope, the European Cider and Fruit Wine Association (AICV) and the Comité Européen des Entreprises Vins.