Speaking about the AHA October 2019 audit, published in August 2020, John Timothy, CEO of the Portman Group, the social responsibility and regulatory body for alcohol in the UK said:
“This report is utter nonsense, based on out of date information and the typical anti-alcohol ideology of the AHA who can’t stand the fact that the moderate majority can sensibly enjoy a drink and stick within the 14 unit guidance.
“Take just two of our Portman Group members, Heineken and Budweiser Brewing Group, who represent over half of the UK’s beer and cider market. They already carry full CMO guidance on over 60% of their products and they will have nearly completed the process by the end of the year. On nutrition information over 95% of products carry this on labels. Our members are leaders in the industry, ensuring that for over 30 years that the sector is responsible and in that time have seen significant declines in alcohol consumption, youth drinking, drink driving and alcohol related crime.”