The Portman Group, the social responsibility and regulatory body for alcohol in the UK, is delighted to welcome Thatchers Cider as its newest member. Their introduction to the group marks the latest addition in a wave of new members joining in 2020. They are the fourth company to join this year, bringing membership to twelve.

Thatchers is an award-winning family-run cider maker, established in 1904 supplying the on and off trade in the UK, Europe and Australia. It is also the fourth family business to join the Portman Group and bolsters the cider community presence within the Council’s make up.

Martin Thatcher, Managing Director of Thatchers commented: “As a family-run cider business, we care about the long term and investing in the next generation. This can mean planting apple trees that will bear fruit for decades to come, establishing our Foundation to support the local community, or, as we are proud to do today, joining the Portman Group to support responsible alcohol consumption and tackle harm.”

Chief Executive of the Portman Group John Timothy said: “We are delighted to have Thatchers join the Portman Group as a new member. Their additional support will ensure we continue to demonstrate that the alcohol industry is responsible and committed to evolving as society does.

“Now more than ever, we need support from the industry’s most reputable companies to help us shape the conversation surrounding alcohol. We encourage producers and retailers, both large and small, to talk to us about how they can play their part in engaging with the key policy challenges and aid us in telling the story of this socially responsible sector.”