The Portman Group is delighted to welcome Moët Hennessy, one of the best-known brands in the sector as its newest member. As the Portman Group celebrates the 30th anniversary of its Code of Practice, Moët Hennessy becomes the 20th full member of the Portman Group, making it the largest membership the self-regulatory body has ever had.
2026 sees the Portman Group celebrate 30 years of its Code of Practice, welcoming a new member to help see them through the years to come is vital to demonstrate the seriousness with which the UK alcohol industry takes its commitment to responsible marketing. The success of the Portman Group is made possible by its members, who champion high standards and a responsible approach to alcohol regulation.
Matt Lambert, Portman Group CEO:
“The Portman Group continues to go from strength to strength; with the addition of another new member, we are showing that self-regulation is an important part of the responsibility landscape for alcohol producers in the UK. The history and experience that Moët Hennessy brings will be vital in helping steer the Portman Group in the coming years and to ensure consumers remain protected and that responsible marketing and promotion remains a key feature of the sector.”
Julie Nollet, MD Moët Hennessy UKI:
“The long-term success of our Maisons depends on maintaining the trust of consumers, policymakers, and society at large. That is why Moët Hennessy is proud to join the Portman Group and support its long-standing commitment to responsible marketing. Strong and credible self-regulation is essential to ensuring that innovation, creativity and responsibility continue to go hand in hand.”