Illicit Drugs Rule 3.2(c) A drink, its packaging or promotion should not suggest any association with, acceptance of, or allusion to, illegal drugs.

Alcohol marketing or names should not be associated with any form of illegal or illicit drug or drugs paraphernalia.

This does not necessarily prevent, for example, hemp-based drinks from stating that they are made from hemp, provided this is done in a straightforward, factual way.

For more information on this rule, please find our attached guidance document here.

Below you can find examples of products considered under this rule and the decision made by the Independent Complaints Panel:

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