The Time is Now for Renewed Leadership on Preventing Alcohol-Exposed Pregnancies

9/9 is international FASD Awareness Day – signifying the importance of going alcohol-free during the 9 months of pregnancy. But this year is not a typical year.

Sandra Butcher and Joanna Buckard

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Are you ready for the tectonic shifts that are happening in England in the coming days and months as National Institute for Health and Care Excellence (NICE) and the DHSC take steps to wrench their policies about FASD (Fetal Alcohol Spectrum Disorder) into line with international scientific consensus? Research shows FASD may be at least twice as prevalent as autism (Department of Health & Social Care: Fetal alcohol spectrum disorder: health needs assessment), September 2021).  Industry leaders should now be rolling up their sleeves to plan how to use this moment to demonstrate their social responsibility.

Following on Scotland’s 2019 guideline for diagnosing children and young people prenatally exposed to alcohol, NICE will soon be releasing its first-ever Quality Standard on FASD. The current publicly available draft identifies areas for improving quality of care for the advice given to pregnant women, how alcohol-exposed pregnancies are noted, the assessment and diagnosis of FASD and care management plans for those with FASD. All Clinical Commissioning Groups and NHS Trusts must ‘have regard’ for NICE Quality Standards, which lay out measurable indicators for how they are meeting these targets. In addition, the Department of Health and Social Care is releasing its first FASD Health Needs Assessment for England on 09/09. Public Health England also recently published a High Impact Area Document on reducing harm from alcohol use in pregnancy.

These steps signify a sea change in official public health policy across the UK about alcohol in pregnancy and FASD. Most significantly, these official bodies are recognising the full FASD spectrum, walking away from their prior focus on “Fetal Alcohol Syndrome” – the old-school emphasis on certain facial features that affect less than 10% of those with FASD. The diagnosis now will be “FASD” with or without sentinel facial features. They are operationalizing the 2016 CMO guidance. A new FASD: Preferred UK Language Guide shows changes to our language must follow.

Whilst the vast majority of the UK market adheres to the Portman Group’s best practice guidelines, which includes carrying a pregnancy warning message or symbol and unit information, with 97% of products in the UK carrying the information (Alcohol Health Alliance, Drinking in the dark, August 2020), in our view the reality shows these don’t go far enough. The images on wine in particular are often too small are sometimes confusing and could be improved.

FASD is preventable and yet new UK-based research, a gold standard ‘active-case ascertainment’ study, shows that between 1.8% – 3.6% have FASD. Though this study was small-scale and had limitations due to COVID, it is in line with a much larger study done in the USA. In Scotland, meconium sampling indicated that 42% of pregnancies were alcohol-exposed. The UK ranks 4^th in the world for alcohol use in pregnancy. This is no time for complacency.

Why is alcohol use in pregnancy so often left out of discussions on alcohol harm and/or ignored when it finally is addressed? Let’s change that. Whilst some alcohol producers have engaged with this agenda, we believe this will be a defining moment for the whole industry.   How industry responds to the policy shift will be a defining moment.

Industry can do much good in this space, alone or in partnership with government and charities and we have seen some good examples in other countries.   In Australia, Drinkwise, a partnership between industry and public health entities, has a public education campaign which also makes material available for schools. Sandy’s Law in Ontario has pregnancy warnings at point of sale. In British Columbia liquor stores actively promote FASD awareness. Pregnancy kits in pub toilets have been trialed. In this country we believe Drinkaware could take the lead with ads on train platforms, on busses, in movie theatres and on tv. There are some good examples of cooperation with industry here in the UK for example National FASD educates midwives and other practitioners with support from Diageo but the funding available to the Third Sector is a drop in the bucket compared to the need.  So, there is plenty of scope for industry to further engage and help to combat FASD

The media could also do much more to educate the public on the risks and industry can play an important role in encouraging this too.  Tragically not everyone knows that alcohol-exposed pregnancies risk miscarriage, premature birth, still birth, Sudden Infant Death Syndrome and Fetal Alcohol Spectrum Disorder (FASD) – preventable lifelong damage to the brain and body.

National FASD stands ready to work with interested leaders from industry to see how collectively we can meet this historic moment. We can go far to reducing alcohol use in pregnancy if we set our sights higher.

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Sandra Butcher is Chief Executive of The National Organisation for FASD and mum to a 17-year old with FASD

Joanna Buckard is the Specialist Projects Co-ordinator with the The National Organisation for FASD

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To note that the views of this blog represent those of the authors only and do not represent the policy of the Portman Group.

As part of the celebrations of the 25^th year of the Portman Group Code of Practice on Thursday 22 July we held the second of our series of seminars exploring the responsible regulation of alcohol. We looked at the trends of 2021and beyond, spotlighting current and future industry trends.

We were delighted to host two visionary speakers. Dan Hooper is a Co-Founder of YesMore the specialist drinks marketing agency, whose clients include Bacardi, Aperol, Pernod Ricard, Grey Goose and many others. His perspective is informed by trends he sees coming both from their base in Shoreditch, London, as well as Los Angeles and the products of their US based clients.

The Deputy Editor of Just Drinks Andy Morton spent nearly a decade tracking the stories and trends in the drinks industry writing for one of the highest circulation magazines in the sector. At Just Drinks he has cemented himself as one of the most insightful and thoughtful journalists writing about alcohol in the UK.

They led an in-depth discussion considering what they think has been significant so far in the year and what can be anticipated in the upcoming months. In response, our Advice and Training Manager Rebecca Oladipo looked at the likely ramifications of such trends in relation to the Code and advised producers on how to avoid these potential pitfalls.

The topics were wide ranging from CBD-infused products, hard seltzers, brand voice, use of influencers, the positioning of alcohol and the influence of soft drinks marketing. While we can’t squeeze every topic into this blog, we wanted to draw out our top three discussions.

Health claims

Time and again when discussing how brands are positioning CBD products, hard seltzers and soft drink crossovers, we have seen that health claims have started to creep into marketing and this trend appears to have grown as a result of the pandemic. There have been a number of recent cases flagged by the Advertising Standards Authority on the way that hard seltzers have advertised themselves using qualifiers such as ‘only x calories’ or the use of ‘zero sugar’. The presentations in this seminar also highlighted that such claims can be compounded by the endorsement of certain celebrities who are perhaps better known for their work in mental or physical health and present some products in a stylised way to suggest implicit claims of wellbeing.

Rebecca highlighted that while clean living is certainly a trend, it is essential that brands do not create the impression that this then applies to the consumption of alcohol. The Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks includes Code rule 3.2(j) which states that products should not suggest that they have therapeutic qualities, can enhance mental or physical capabilities, or change mood or behaviour. The Code sits alongside the law and it’s important to remember that nutritional claims are covered by the retained European Regulation (EC) No 1924/2006 (Nutrition and Health Claims Regulation).  This stipulates that health claims are not permissible for alcoholic drinks containing more than 1.2% abv.

In January of this year, the Independent Complaints Panel upheld a complaint against Colorado High which stated on the back label that it was ‘A sensory infusion of wellness-enhancing CBD and refreshingly complex gin …’ and ‘Colorado High is a spirit that supports your body’s natural balance and tastes great doing so’. The Panel was of the view that the packaging did convey a health benefit by stating that it was ‘wellness-enhancing’.

The Advisory Service would encourage all producers to focus on the taste and quality of a product in marketing as opposed to implied or explicit health claims which are likely to be problematic under the Code, and potentially, the law.

Tone of voice

New brands want to be distinctive and leave a strong impression. Some start-ups want to have a rebellious tone of voice and this has reach with certain demographics. However, if this mentality then follows through into marketing, and it is deliberately counter to responsible standards, then the reputation of the entire sector is potentially affected and all stand to lose. For 25 years our Code of Practice has been one of the ways the sector has demonstrated that it is responsible and ensures that it maintains high standards. Producers should remain mindful of this while still seeking to put out an assertive, loud, colourful presence.

Innovate or die

For much of the history of photography Kodak was the leading brand in the business by a very wide margin. However, as digital came along it failed to respond quickly enough and the brand collapsed. 20 years ago, many pubs really only had the big lagers on tap, and our speakers speculated that unless they pivot (and they are all looking at how to do so) they are going to lose further market against the crafts brewers which are innovating successfully in this space.

In the battle for bar and retail space companies are increasingly looking for new ideas. There is certainly cross fertilisation going on between soft drinks and alcohol sectors. With hard teas, coffees and lemonade in the mix it is important to remember the context of a drink. If there is alcohol in a product it must still be marketed as an alcoholic product with all of the markers and indicators ensuring consumers know what they are buying (Code rule 3.1).

Finally

This was a fantastic seminar and a very good discussion. Alcohol is an industry that has creativity at its very core and is constantly innovating. However, these new concepts can sometimes raise regulatory issues. An important element of the Portman Group’s work is to keep track of industry trends and provide advice and guidance to the industry to ensure that such growth and innovation is responsible. It brought us right up to date with the issues our Advisory Service is dealing with day in day out and highlights certain trends from the US that will need to be changed to work in the UK market.

If you are looking for help with your products and positioning before you launch contact our free Advisory Service on advice@portmngroup.org.uk.

The Portman Group is just one organisation supported by the alcohol industry to demonstrate the industry’s commitment to promoting responsible drinking.

We are currently celebrating 25 years of the Code of Conduct which was founded at the time when alcopops were launched. The founding principle of the Code was that products should not particularly appeal to under 18-year-olds.

While we are seeking to ensure that the sector doesn’t entice young people to drink, we are delighted to promote the important work of Community Alcohol Partnerships (CAP) in preventing underage drinking and alcohol harm to young people.

CAP creates local partnerships between local authorities, police, schools, retailers, neighbourhood groups and health providers, working together to prevent alcohol-related harm to young people, improve their health and wellbeing and enhance their communities.

In the 14 years since CAP was launched, there has been a marked shift in the number of underage people drinking as well as a fall in consumption among young adults. The majority (56%) of 11-15 year olds have never had an alcoholic drink – a reverse of the situation 20 years ago when drinkers were in the majority[1]. 83% of young adults (16-24 year olds) either do not drink or stick within the CMO guidelines[2], and 25% of young adults are non-drinkers[3]. These consistent falls are probably due, in no small part, to early interventions carried out by organisations such as CAP.

CAP operates in 45 local authority areas across England, Scotland, and Wales where a total of 216 projects have been launched since 2007. Their action plans are uniquely tailored to target local problems but will often follow the three-pillar model to educate, prevent underage sales and engage young people in positive activity to enhance their confidence, health and wellbeing.

To educate

Education is key to raising awareness about the impact of underage alcohol consumption on health and society and the laws relating to young people and alcohol. CAP’s focus on alcohol education is part of a long-term, preventative approach to ensure that young people are equipped with the knowledge to stay safe from alcohol harms.

CAPs work closely with schools to provide evidence-based alcohol education, highlight the harms caused by underage drinking and encourage pupils to take part in the Royal Society of Health Young Health Champions to give them the skills and confidence to become peer mentors.

During the pandemic, with so many children restricted to online learning, CAP and its education partners came up with creative ways to ensure that alcohol education continued and could be accessed by all. It piloted an online version of the Young Health Champions programme and worked in partnership with Collingwood Learning to offer schools the opportunity to participate in Smashed Online – a powerful drama based alcohol education programme.

To engage young people in positive activities

In some areas, often the most economically deprived parts of the country where the effects of alcohol harm are highest, there are fewer opportunities for young adults to engage in meaningful positive activities. CAP encourages local partnerships to assess the leisure activities available for young people in their area, to consult with them about what they would like to do and look at ways to increase choice and accessibility. From bike maintenance to yoga, manga drawing and mental health awareness sessions, they provide safe spaces for kids to be kids.

As well as enhancing young people’s confidence, mental and physical health and wellbeing, these activities are also an excellent opportunity to deliver alcohol education in an informal setting.

To prevent underage sales

CAP works closely with the Retail of Alcohol Standards Group which was established in 2005 by national retailers in an effort to eradicate underage alcohol sales. CAPs maintain strong links with retailers, providing support, training and publicity materials to help them avoid making underage alcohol sales, adhere to Challenge 25 requirements for young people to carry acceptable ID and deter proxy purchase, when adults attempt to buy alcohol for children.

Stores that engage with CAP know there’s help available if they need it. They tend to see significant reductions in confrontations in store and abuse of staff and say it makes them feel more confident when dealing with difficult situations.

Implementation and results

CAP has a proven model which provides rapid results at a low cost, typically just £3,000 to £5,000 for each local partnership over two years. CAP’s robust evaluation framework provides a means for CAPs to measure their performance against key objectives. This has enabled it to demonstrate that CAP is a highly effective model achieving very significant improvements in key metrics linked to underage drinking.

Their impact is clear, with CAP areas demonstrating 61% average reductions in weekly drinking among 13–16-year-olds and a 50% reduction in young people asking adults to buy alcohol for them outside shops. There have also been improvements in retail operations with 99% of retailers implementing a Challenge 25 policy and 86% of retailers refusing to sell when they suspected it might be a ‘proxy’ sale.

Planning ahead

Looking to the future, CAP plans to extend its reach and set up more projects that engage with the 18-25 age bracket, especially in university towns. Growth will focus on high harm areas and priority areas are Scotland, Wales and the North East and North West of England.

Additionally, CAP will be conducting research into what they have identified as a main route for children to secure alcohol. Contrary to what you may initially think in terms of friends or small retailers being main suppliers, it is parents who appear to be the main source of alcohol with 71% of current drinkers aged 11-15 saying that they obtained alcohol from their parents.

Whilst the overall reductions in underage drinking are a great achievement there remain pockets of high harm to young people in some locations of the UK and CAP’s targeted localised approach remains of vital importance here. If you would like to find out more about their work, Click Here!

[1] NHS Digital 2019 https://digital.nhs.uk/data-and-information/publications/statistical/smoking-drinking-and-drug-use-among-young-people-in-england/2018

[2] NHS England, December 2020 / Scottish Health Survey, September 2020/ National Survey for Wales, September 2020 / Health Survey Northern Ireland, December 2020

[3] 28% – NHS England, December 2020 / 17% – Scottish Health Survey, September 2020/ 23% National Survey for Wales, September 2020 /22% – Health Survey Northern Ireland, December 2020

PHE report on alcohol consumption and harm during the COVID-19 pandemic

Our response to the PHE report on alcohol consumption and harm during the COVID-19 pandemic. This includes our research conducted in May and August 2020.

This research found that the moderate majority, 88% of UK drinkers, were consuming the same, less or had stopped drinking alcohol altogether, this has been consistently evident throughout the pandemic.

Matt Lambert, CEO of the Portman Group, the social responsibility and regulatory body for alcohol in the UK, commented:

“This report’s finding on pandemic drinking behaviour is consistent with many others. The moderate majority continued to drink the same, or less than before, while it was mainly the small minority who were already drinking at heavier rates who increased their drinking with tragic consequences – this was shown in the Portman Group and others research which the PHE cited.

“The pandemic created a perfect storm where harmful drinking was concerned.  COVID-19 restrictions appear to have cut off social and professional support to highest harm drinkers, or deterred these most vulnerable people from seeking help in the first instance. We urge the Government to renew its focus on measures aimed at supporting these people.

“On alcohol sales the volume fell by over 10% (Euromonitor 2021) as many people who drink in pubs and clubs chose not to drink or didn’t buy as much from retailers.”

Goodbye

Matt Lambert, CEO, Portman Group

At the point where COVID-19 was becoming an international crisis the groups which make up the alcohol sector responded in a most extraordinary and inspirational way. They took action across the country to ensure that communities were supported. Pubs, producers, charities, industry, and consumer groups all delivered on the ground where help was most needed.

Industry actions

We captured this work in the Supporting Communities report. In amongst the huge number of inspiring stories here are some key highlights:

• Hand sanitiser – the industry stepped up to donate enough high strength ethanol to produce a bottle of hand sanitiser for every household in the UK.
• Support to staff and communities – with many bartenders finding themselves out of work, the industry donated time and money to ensure that staff feel supported both financially and emotionally. Major industry players worked hard to support pubs against the threat of closure. In addition to this, pubs recognised their position as community hubs and lifelines to those living in isolated areas or conditions. They continued through the lockdowns to offer support to local communities by donating food and operating takeaway services.
• Becoming COVID secure – for the brief periods in which licensed venues were allowed to reopen, the industry took every step to ensure pubs become safe, socially distanced environments where customers could properly relax.
• Drinking habits – the emotional toll of lockdown on people’s mental health and wellbeing cannot be over-exaggerated. Concerns about excessive and even harmful drinking have been voiced throughout the pandemic. Organisations such as Club Soda and Drinkaware produced updated information and campaigns for those who may be struggling to moderate their drinking during such a turbulent time.

We could not possibly have anticipated the incredible and overwhelming reception that the actions shown in the report, and explored further in the accompanying blog series, would receive.

We announced the report with a short video, shared to our Twitter and LinkedIn pages. This garnered over 5,000 views and became our most engaged with post on both social channels securing shares and support from all of the major industry groups and producers. Several MPs, including the Business Ministers Anne-Marie Trevelyan MP and Paul Scully MP, publicly demonstrated their support.

In depth analysis and case study deep dives

The report was supported by a renewal of our blog series examining the work of the sector. The first series ran biweekly with blogs from our team and the sector. Between September and October 14 blogs explored the response to the first lockdown and the easing of restrictions. We heard from the British Beer and Pub Association, ClubSoda, Drinkaware, International Alliance for Responsible Drinking, Scottish Alcohol Information Partnership, Scotch Whisky Association, and the UK Spirits Alliance. Through the series we were able to launch our guidance on sampling via online sales; explore the trends in drinking behaviour showing that the majority of people continued to drink responsibly; look at sales data; and highlight the huge number of positive actions by our member companies though out the pandemic.

The interest in this series demonstrated that people wanted to be able to explore actions in more depth, so we knew that with the report launch we had the opportunity to explore issues with deep dive case studies. We heard from:

• Ben Parker, a Senior Peer Support Manager for Central and North-West London NHS. He spoke of their work to support patients with alcohol dependency issues and about the difficulties, but also the advantages of the hybrid model working with people online and face to face, especially in securing the involvement of harder to reach groups.  Read more here.
• Only a Pavement Away, a charity which works to get homeless people in employment within the hospitality sector and their work to support this community as they faced losing their jobs.
• A new initiative set up by a number of industry players, All Hands to the Pump, which created a hub of information and resources for those working in the licensed trade.
• The Drinks Trust which offered charitable support and access to over 5,000 bar workers, providing significant financial aid, as well as emotional support and vocational training with over 2,600 Covid-19 emergency grants worth £660,000; 24/7 confidential calls to counsellors and clinically trained psychotherapists; and access to online courses. Read more here.
• The award-winning Horse & Jockey Pub in Melling, Merseyside which united its community by bringing together a volunteer squad to provide a range of support to the most vulnerable, so they didn’t go hungry or lonely during the pandemic. Read more here.
• Last, but far from least, the Cooper King Distillery which turned over its production to make ethanol supplies to produce much-needed hand sanitiser and provided this free to more than 50 charities, health centres and key worker organisations. Read more here.

As an evidence-lead body we at the Portman Group sought to bring our evidence up to date.  In this blog it is clear from over 33 polls that most people continued to drink the same or less during the pandemic, however there were a small persistent group who drank more and who need significant targeted support.  We also carried out research into the return to pubs after lockdown and our work with YouGov showed that the public planned a cautious, careful return to pubs, something which has been borne out by events.

Wishing you well and goodbye

After running throughout this year so far, this post brings an end to our Supporting Communities blog series. Although the pandemic is not yet over the vaccines are brining hope. Here in Britain we are at last seeing the gradual relaxation of restrictions so I very much hope that we do not have cause to revise the series. I would like to take this opportunity to thank all the organisation and people who contributed to report and blogs, as well as our many supporters who have shared the work covered in this series throughout its run.  I am confident that we will work together to learn from this challenging time and look forward to a much brighter future post COVID-19.

Portman Group CEO Matt Lambert will be speaking at the brand new Low2NoBev conference on Wednesday 9 June. Taking place in person at the Truman Brewery in East London, the two-day event seeks to give the sector its own voice and support its future growth. From low-abv beers, ciders, wines & spirits to premium soft drinks, cordials and mixers, it will be the must-attend event for anyone who sources and buys low and no-alcohol beverages across retail, hospitality, convenience and the on/off licensed trade.

There are a number of sessions targeted at anyone who sources and buys low and no alcohol beverages across retail, hospitality, convenience and the on/off licensed trade. Sessions include: a live focus group to understand what motivates a diverse range of consumers, insights for off-trade to promote growth, a panel discussion on current and upcoming trends for the sector and also looking at repositioning the low and no post COVID-19.

Matt Lambert will be speaking on a panel looking at ‘No-how’ and will focus on understanding the low and no category. It will deal with the complexities of the space, which covers everything from alcohol-free spirits and beers, to 3% ABV wines. The panel will discuss how to ensure the right product reaches the right consumer, labelling and the current regulatory landscape. Chaired by Daniel Woolfson, Food and Drink editor at The Grocer other speakers on the panel will be:

Jason Clarke, Co-founder & Creative Director, Genius Brewing

Dan Crowther, Director, Hedonist Drinks

Rob Fink, Founder, Big Drop Brewing Co

Pete Martin, Regulatory Affairs Director, Ashbury

If you want to know more come to the session at 1:50pm on Wednesday 9 June.

For tickets and further information visit: https://www.low2nobev.com/

All Hands to the Pump – supporting pubs and employees to reopen safely

All Hands to the Pump is an initiative designed to support those working in or with the licensed trade. The organisation offers access to webinars, events, and training.

It was developed as a partnership by key industry groups: Best Bar None, National Pub Watch, Institute of Licensing and Association of Town and City Management.

The initiative was set up to assist hospitality workforces to gear up for the gradual re-opening of pubs, bars and restaurants following the third lockdown. The reopening began in England, with outdoor hospitality from 12 April. Scotland, Wales, and Northern Ireland then followed with varying restrictions implemented allowing for the enjoyment of hospitality again.

The offer

Training and events are run regularly and provided free of charge. The training sessions cover topics such as risk assessment and how to become COVID-secure, essential lessons that are crucial to the safe and sustainable reopening of licensed venues. All training is run virtually via online webinars, showing the flexibility and adaptability of this industry, even in the face of such immense challenges. So far, the online webinars have been viewed by over 2,500 users.

The partnership also signposts free resources including guidance on reopening, financial support, and emotional support for employees’ mental health. Our Supporting Communities report that highlighted the significant work of the sector during the COVID-19 pandemic detailed a number of the charities and groups acting as a network to offer similar assistance to those working in the licensed trade sector. The respective reach that each has, and ways needed to support various groups, underscored how diverse the sector is and how vital these services became during the pandemic. All Hands to the Pump has played an important role in creating an accessible hub for all those affected by the pandemic and associated long-term closure of hospitality venues.

All Hands to the Pump has become a go-to hub for workforces across the licensed trade looking to come back stronger than ever as hospitality reopens. Yet again, the industry has proved its resilience and commitment to working together to provide a strong network of COVID-secure businesses that will be able to bounce back from this crisis.

Any individual or group who is offering free training or resources which may be useful to those working in or with the trade, are encouraged to get in touch with All Hands to the Pump so those resources can be listed and made available to the community free of charge. Additionally, All Hands to the Pump invites anyone working in or with the on trade to get in touch via the contact us page and one of the team’s experts will be in touch to offer free advice.

For more information on All Hands to the Pump, visit https://allhandstothepump.com

Only a Pavement Away – The Hospitality Industry Supports Homeless People into Employment

Following the publication of our Supporting Communities report, we continue to engage with industry groups and organisations who play important roles in advancing the alcohol and hospitality sectors. Using the report as a springboard, we are continuing to shine a light on the valuable work of these groups.

One such organisation is Only a Pavement Away (OAPA), a charity which works to support homeless people by getting them into employment in the hospitality sector.

OAPA was founded by married couple Greg and Gill Mangham who were shocked and saddened by both the sheer number of homeless people living in the UK, as well as the way the homeless community are treated.

Greg and Gill refused to accept that homelessness is the direct result of a person’s actions and point to an inherently flawed system. They also spotted that the hospitality industry was growing quickly and needed an increased workforce to meet demand. Greg had spent 40 years working in the industry and saw an opportunity to connect homeless looking for jobs with companies needing staff. He used his extensive contacts and knowledge to build the charity.

OAPA acts as the bridge between charities working to get people who are ex-offenders or homeless into employment, and those businesses who need to recruit new employees and are keen to support people to have a second chance. As a not-for-profit recruiter they created a programme to match candidates with employers.  With candidates undergoing initial assessments, support to prepare for interviews and relevant training courses employers can be confident in them. The process is open and transparent which removes any caution from the employer or the need for the prospective employee to explain the details of their circumstances.

Launched in 2018, by 2020, it had already placed 77 people into employment. With every homeless or former prisoner costing £20,000 to the economy they have helped to add £2.5 million worth of value to the UK economy. Additionally, they keep close to those on the streets and support rough sleepers by donating flasks, warm clothes, blankets, and food and drink.

The charity is partnered with major players in the hospitality sector including pubcos who stepped up to support the COVID-19 relief effort, covered in the Supporting Communities report. These include Youngs & Co Brewery, Gaucho, Greene King, Malmaison, Pub Love, Yummy, Qoot, The Ivy Collection and many more.

OAPA provides a gateway to employment and vital associated services such as support and training. Beyond this, OAPA is committed to providing additional assistance to the most vulnerable in the programme. This includes providing housing, travel, uniform, and groceries. A donation to OAPA covers these essentials.

If you would like to learn more about Only a Pavement Away, contact enquries@onlyapavementaway.co.uk. If you’re part of business that would like to become a partner and help those facing homelessness, get into employment, contact workwithus@onlyapavementaway.co.uk.

Portman Group-YouGov research on pandemic drinking and the return to pubs

As the UK begins the slow process of loosening restrictions designed to tackle the COVID-19 pandemic, the Portman Group continues to track the impact on the UK’s drinking behaviour. Our third study [i] with research from YouGov combines the insights gained from our previous two polls to reflect on how the UK public drank alcohol over the past year and their intentions regarding the reopening of UK hospitality. It shows that UK drinkers stuck to moderation over the past year and plan a cautious, careful return to pubs.

Our full report summarising our survey results show that:

• The majority continue to drink moderately: 78% of UK adults either do not drink or drink within the CMO guidelines – echoing the results consistently seen in official Government data.
• Furthermore, 73% of UK drinkers say they drank either the same or less since the beginning of the pandemic compared to previous years – close to a third (32%) of UK drinkers said they have cut down.

[i] YouGov surveyed 2,303 adults from across the UK online between 31 March and 1 April. The figures have been weighted and are representative of all UK adults (aged 18+). All figures, unless otherwise stated, are from YouGov Plc.

• Despite the statistics there is a myth that COVID-19 and lockdown has led to increased drinking: A large majority (69%) of UK adults believe that the UK population has increased alcohol consumption over the last year, with only 6% correctly stating that we have overall drank less.
• The results signal an orderly return to pubs and bars: Half (50%) of previous UK pubgoers said they intended to visit pubs and bars about the same frequency as before, with around 14% intending to visit more and 22% visiting less.
• Pubgoers seek friends, family and normality. Previous UK pubgoers said that they are most looking forward to being able to socialise with friends and family (cited by 68% of respondents) and regaining a sense of normality (57%).
• 86% of UK drinkers said they intend to drink the same (71%) or less (15%) compared to before the pandemic as the hospitality sector begins to reopen.

How do these results fit in to the wider picture of alcohol in the UK over the past year?

Our latest poll results fit into a much broader picture that the UK population, on the whole, drank the same or less alcohol than they usually would over the past year.

Our analysis of 33 publicly available polls taken since the start of the pandemic and commissioned by the Portman Group, Public Health England, Drinkaware and Alcohol Change UK show that just over half (51%) drank the same as compared to before the pandemic and just over a quarter (26%) have either cut back or cut out alcohol altogether.

This analysis also suggests that around 23% of drinkers have increased their consumption, though our previous and current polls suggest that many who are drinking more still remain within the Chief Medical Officer lower-risk guidelines.

These survey findings are backed by further emerging evidence that overall alcohol consumption and sales have decreased. In February 2021, Public Health Scotland published the findings of two studies it commissioned which “suggest that at a population level people were drinking at reduced levels in the early months of the COVID-19 pandemic”. The research suggests that during the first lockdowns there was a 6% reduction in the total volume of pure alcohol sold per adult in Scotland, England and Wales, and a decline in average weekly intake in Scotland of 0.8 units and a decline of 1.5 units in England[i].

Public Health England figures suggest that average weekly unit intake has generally remained around 11 units throughout the past year[ii].

Yet we are concerned about the minority who have increased their drinking. Our latest findings echo previous studies that identify the increases by those who were already drinking at heavier and more harmful rates before the pandemic. The reasons underlying this are likely multifaceted and exacerbated by the isolation and uncertainty by lockdown restrictions imposed to tackle the virus. As we emerge from lockdown, we reiterate that our shared focus should be on reaching out to those struggling with alcohol dependence or those on the brink of dependence. We would encourage all those concerned about their drinking, or about the drinking of someone around them, to seek help from a health professional or visit Drinkaware.co.uk for free support and practical advice.

Overall, our latest poll results fit into a much broader picture that the UK population, on the whole, drank the same or less alcohol than they usually would over the past year. Furthermore, that UK drinkers intend to continue this moderate behaviour as they cautiously return to pubs and bars over the coming months.

[i] Public Health Scotland: Alcohol sales and consumption in Scotland during the early stages of the COVID-19 pandemic – briefing paper, February 2021

[ii] Public Health Scotland: Wider Impacts of COVID-19 on Health monitoring tool, as of April 2021

Latest results from Portman Group and UCL studies highlight continuing UK moderate majority throughout lockdowns and beyond

You may have read last week initial reports that University College London’s ongoing COVID-19 study had found that half of adults reported that they were drinking more now compared to a year ago.

Whilst the headlines were certainly startling, UCL have since confirmed that the initial press release was incorrect due to a technical error and has been retracted and updated.

In actual fact, the UCL survey[i] of over 70,000 UK adults across the UK found that 83% of adults reported either no change (65.5%) or a reduction (17.5%) in their alcohol consumption now compared to March/April 2020. Instead of half, only around 17% of adults reported they had been drinking more.

These results fit with the results of our most recent poll with YouGov, where 73% of UK drinkers said that they were either drinking the same or less since the beginning of the pandemic compared to previous years. In our poll close to a third (32%) of UK drinkers said they had reduced their alcohol consumption, whilst just over a quarter (26.3%) said they were drinking more[ii].

Adding the latest data to our tracking of 33 publicly available polls from the start of the pandemic, commissioned by groups such as the Portman Group, Public Health England, Drinkaware and Alcohol Change UK, shows that over three quarters (77%) of UK adults are drinking the same or less over the past year.

Taken together around half (51%) of adults report no change to their alcohol consumption, whilst over a quarter (26%) report drinking less and under a quarter (23%) report drinking more.

Increases in consumption should also be placed in context, with the Portman Group’s latest and previous polls suggesting that many who are drinking more still remain within the Chief Medical Officer lower-risk guidelines. The latest UCL research also provides some encouraging news that 40.1% of UK adults drinking over the Chief Medical Officer guidelines of 14 units per week had decreased their drinking.

However, our latest findings also echo previous concerns that increases over the past year have been fuelled by those already drinking at heavier and more harmful rates[iii]. The reasons for this increase are likely multifaceted and potentially exacerbated by continued lockdown restrictions cutting off social and professional support or deterring people from seeking help in the first instance.

As we emerge from lockdown our shared efforts need to focus on tackling hazardous drinking and helping those struggling with alcohol dependence or those on the brink of dependence. We would encourage all those concerned about their drinking, or about the drinking of someone around them, to seek help from a health professional or visit Drinkaware.co.uk for free support and practical advice.

Yet it is also useful to take a step back and see that the moderate majority of UK population, on the whole, drank the same or have cut down their alcohol consumption over the past year, dispelling the myth that Britain turned to the bottle during the pandemic.

[i] UCL COVID-19 Social Study Results Release 33, 23 April 2021

[ii] Portman Group: Brits return to the pub – but it’s for pals not pints, 9 April 2021

[iii] Portman Group-YouGov survey on alcohol consumption during the COVID-19 lockdown, June 2020