Alcoholic Content Rule 3.1 The alcoholic nature of a drink should be communicated on its packaging with absolute clarity.

Consumers need to know at first glance whether a product contains alcohol.

Some drinks contain obvious visual ‘cues’ to show they contain alcohol. If the packaging is more obscure, there must be clear references to the alcoholic content.

For more information on this rule, please find our attached guidance document here.

Below you can find examples of products considered under this rule and the decision made by the Independent Complaints Panel:

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