Managing Director, Mast-Jägermeister UK
Michael joined Mast-Jägermeister UK in August 2019, joining from Germany where he was Mast-Jägermeister’s Regional Director Western Europe (2014-19).
Prior to joining Mast-Jägermeister he was BABCO’s VP for Brand Development in the USA & Greater Europe (2013-14); Head of Brand Marketing at Imperial Tobacco (2012-13); Brand Development Area Manager in the USA for the Absolut Company (2010-11); Brand Development Regional Manager for Irish Distillers in Southern/Western Europe, South America, UK & Ireland(2005-10); Brand Manager (Soups & Snacks) at Unilever (2004-05) and Assistant Brand Manager for Pernod Ricard in Spain (2001-04).
Michael grew up in the Republic of Ireland, attending school in Dublin. He graduated with a degree from Dublin City University in International Marketing and Languages (Spanish & German) in 2000. In 2014, he obtained a Diploma from the Digital Marketing Institute.