Appeal to Under 18s Rule 3.2(h) A drink, its packaging or promotion should not have a particular appeal to under-18s. A producer must not allow the placement of brand names, logos or trademarks on merchandise which has a particular appeal tounder-18s or is intended for use primarily by under-18s
Alcohol must only be marketed to adults and not in a way that could particularly appeal to children or resonate strongly with them.
Cartoon-style imagery, childish fonts, bright colouring, personalities that are particularly admired by under-18s, pictures of real or fictional people known to children or terminology popular with children should not be featured.
Below you can find examples of products considered under this rule and the decision made by the Independent Complaints Panel:
