Anti-social Behaviour Rule 3.2(b) A drink, its packaging or promotion should not suggest any association with bravado, or with violent, aggressive, dangerous, anti-social or illegal behaviour (though sponsorship of activities which may be dangerous after alcohol consumption, such as motor racing, or yachting are not in themselves in breach of this clause).
Alcohol packaging should not suggest that the consumer must be tough or daring to drink a particular product.
There should be no association with violent, aggressive, anti-social or illegal behaviour that has any contemporary relevance (for example, brand names such as ‘Gangsta’ and ‘Taser’).
For more information on this rule, please find our attached guidance document here.
Below you can find examples of products considered under this rule and the decision made by the Independent Complaints Panel: