We offer face to face training. Given the COVID-19 pandemic our training sessions are provided via Zoom and Microsoft Teams. We run the session for those in the alcohol industry to ensure that the Codes are widely understood and applied; as well as providing details on the wider regulatory landscape. The seminars can be tailored to suit your organisation or individual needs.

We highly recommend this training to anyone involved in alcohol marketing who either hasn’t had an update on the application of the latest Code or is new to alcohol marketing. The completion of this course is increasingly seen as a sign of professionalism for marketers in the alcohol sector. Completion of the training will result in the achievement of our Alcohol Marketing Accreditation and a certificate will be provided.

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By completing the seminar version of our alcohol marketing accreditation you will gain and understanding of:

  • Who the Portman Group are and what we do
  • The Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks
  • The Code of Practice on Alcohol Sponsorship
  • The work of the Independent Complaints Panel and Enforcement

Further Reading