The sixth Code of Practice came into force in September 2019. The Code changed and addresses a number of new issues which amongst others includes enshrining the protection of the vulnerable, avoiding widespread offence and changes to single-serve, non-resealable containers.

We offer free face to face training to those in the alcohol industry to ensure that the Code is widely understood and applied; as well as providing details on the wider regulatory landscape. Should you wish the Portman Group’s seminars can be tailored to suit your organisation or individual needs.

We would recommend this training to anyone involved in alcohol marketing who hasn’t had an update on the application of the latest Code or is new to alcohol marketing. In light of the COVID-19 pandemic we are now offering training sessions via Zoom and Microsoft Teams.


Below is a guide of topics which we usually cover, and we can tailor the seminar if you have any specific topic requests. Completion of the training will result in the achievement of our Alcohol Marketing Accreditation and a certificate will be provided.

Get in touch

Further Reading

By completing the seminar version of our alcohol marketing accreditation you will gain and understanding of:

  • Who the Portman Group are and what we do
  • The Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks
  • The Code of Practice on Alcohol Sponsorship
  • The work of the Independent Complaints Panel and Enforcement