Annual Code Report


The Annual Code Report covers the regulatory activity undertaken by the Portman Group in 2017.

The report includes the rulings made by the Independent Complaints Panel (ICP), an overview of the changes to the Chief Medical Officers' Guidelines on Low Risk Drinking, and reflections from outgoing Chief Executive Henry Ashworth after 5 years at the Portman Group.

To assist companies in complying with the Code, we offer a free Advisory Service.  Producers and their agencies can ask the Advisory Service for confidential advice in advance of launching a product or undertaking any marketing activity covered by the Code.  The service is free, fast and confidential.  In addition to the Advisory Service we offer free bespoke training sessions covering both our Codes of Practice.

Seek advice under the Code or arrange training by calling on 020 7290 1460 or by email on