These guidelines have been introduced to ensure high standards of digital marketing by drinks producers, thereby protecting the public and allowing the industry to engage directly with its consumers in a responsible way.
These guidelines do not represent new Code rules. Instead, they clarify how the rules apply in the digital arena and offer advice as to how to minimise the risk of being found in breach of these rules.
Companies are therefore strongly encouraged to follow the guidelines when undertaking digital marketing activity.
The guidelines, however, cannot deal with every cirumstance so for more detailed advice on a specific piece of marketing, please contact the Advisory Service on 020 7290 1460 or e-mail advice@portmangroup.org.uk.
The guidelines are attached as a PDF document.
Responsible Marketing of Alcoholic Drinks in Digital Media